In recent years, on-demand printing has become the focus of attention in foreign publishing and distribution circles. At present, the application of on-demand printing in the US publishing industry is relatively common. Written by Kali Sherborn and published in the latest issue of "Print News" magazine, "The Future of Book-On-Demand Printing" discusses important future trends for North American book-on-demand printing. There is no doubt that on-demand printing has a profound impact on the book publishing industry. Because on-demand printing has changed the publishing house ’s predictive business model-first estimate the sales that can be sold and hope to complete and then print, digital printing allows them to print according to the order volume, which changes the book publishing model and improves publishing Operational efficiency of the supply chain.
On-demand printing reduces publishers ’risk and waste
International survey company (Interquest) is tracking the development trend of the book on-demand printing market, and recently released a research report. According to their estimates, the book-on-demand printing volume in North America was 17 billion prints in 2006 and will grow to 35 billion prints by 2011, with a comprehensive annual growth rate of 16%.
The report believes that in the North American digital printing market, 80% of the books that choose to use digital printing are trade, education, professional, and photography books, and the remaining 20% ​​are mainly university press publications and religious books.
Andrew Fertmont, manager of the on-demand solutions department of the Swiss Martini Group, has been working since 2000 to cultivate and guide publishers to use this on-demand model. He said that in 2001 it was difficult for publishers to print on demand The way agrees, "but now, after several years of development, many large publishers have asked to cooperate with us, they realize that they need to further reduce the expected risk and waste, and digital printing of books is a way out."
More about the publisher's operating model and the industry's intellectual property rights
John Conley, vice president of publishing and distribution at Xerox Corporation, was in charge of Donnelly ’s digital book printing business before joining the Xerox Group. He warned that research on on-demand printing should be conducted separately from the discussion of printing technology. He said: "If there are 5,000 workers in the bookbinding workshop that can finish a book in 5 minutes, this is on demand. If someone goes to a traditional bookstore to find a book and can get it from another book in 5 minutes Local shipments are also on demand. On-demand printing involves more of the publisher ’s operating model and the owner ’s intellectual property rights. Printing and binding are the most valuable links in the book production process, so for printing houses, More important is how to track and move raw materials, how to operate the payment process, and how to deal with other factors related to the purchase and sale of books. "
Duncan Newton, manager of customer development at Océ, agrees. “Especially for high-end inkjet printing companies, the most critical market barrier is the high cost of printing machines. But many companies do not fully recognize the book production Actual production costs. When you focus on hardware costs, you lose sight of the overall value. "
Hewlett-Packard's Scott Schiller is the marketing director of HP's inkjet high-speed solutions. He also said: "The inkjet system has so far been based on high-volume, centralized production. Therefore, it focuses on unit costs. Many savvy Publishers now attach great importance to analyzing the total cost of book transportation and sales, which will promote a more efficient and green supply chain. "
On-demand inkjet printing will become the mainstream book printing method
Duncan Newton of Océ said: "Obviously, inkjet printing is the direction we want to develop, and the era of toner-dominated high-end products is coming to an end." He expects major printing companies to switch to inkjet in the next 2 to 3 years print. The Swiss Martini Group ’s Fertmont has worked with major inkjet printer manufacturers, and he believes that inkjet printing will have an important impact around 2010.
HP's Schiller revealed that they deeply felt that printing and data processing technologies are inseparably linked in application and function. [next]
HP's inkjet rotary press is designed to help the book printing market find the best digital printing solution, combining the results of printing and data processing technology applications.
Schiller agrees that printing is only a small part of book production, and proposes that if enterprises want to succeed, they must focus on pre-press and post-press, and believes that traditional digital short version on-demand printing and book on-demand publishing are completely self-service The development and promotion of long-form book printing are the three main strategies involved in book printing.
Duncan Newton said: "Unlike many commercial printing, book printing is quite predictable. For example, Lightning Resources in the United States, its machines run 24 hours a day. If you share the cost of buying inkjet printers here On millions of papers printed by a machine for life, the cost of the machine is "digested", and the remaining basic costs-ink, paper, labor, and daily expenses, will also be saved by the supply chain of the print-to-order model. offset."
The combination of three key elements will trigger a wave of digital book production
Kang Li, vice president of Xerox's publishing department, described the future scenario where all book production and management systems will enable the on-demand model: perhaps in libraries, bookstores, or other places, customers can log in directly on the terminal system, enter the book name and postal code Later, get feedback about the price and delivery options of this book. "This kind of experiment is already in progress. I believe this model will become a reality in the next five years," he said. Or as long as you wait for a while, the book can be printed. Because of the use of a suitable raster image processor (RIP) and a black-and-white printing machine that can print 100 pages per minute, a standard 240-page color ordinary edition book can be printed in about 3 minutes.
Taylor of Lightning Resources believes that although the current book industry is severely affected by various unfavorable factors, he said: "There are three key elements coming together. First, on-demand single book printing is already an established model. Second, Even the least famous books can be found by buyers under the online store sales model. Third, the long-tail demand effect of general books provides a good business model for the digitization of the book industry. The combination of these three items will trigger digital books The wave of production. "
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Slow growth of on-demand printing of color books
Because color pages are easier to print on the production line, complex and expensive post-insertion processing can be avoided, so will inkjet printing promote the use of colors? Most of the interviewees believe that this transition will not be realized quickly. Feiterman, the on-demand solution department manager of the Swiss Martini Group, said: "The incremental cost of color per page is still very high. I think this difference will be paid in the short term. Will not disappear. "
Most industry experts believe that inkjet technology will continue to develop. According to Duncan Newton of Océ, UV-curable inks will be widely used within two to three years, instead of relying on the heat of water-based inks for curing, and at the same time without the cost of additional binders, so the color is produced at a reasonable price Books will be realized. He believes that medical / science books and children's books can be printed in color, but in the foreseeable future, ordinary edition books will also be in the world of black and white.
David Taylor, president of American Lightning Resources, believes that inkjet printing does enable publishers to improve the quality and flexibility of inserting color pages into digitally printed books, so it will promote the use of color, but it is also difficult to make specific predictions.
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