Crying honeycomb hexagonal shaped honey bottle

Recently, a hexagonal honeycomb glass bottle produced by Ardagh has been adopted by Rowse's flagship products, which include Taste Adventures, Manuka, Beekeepers Select and the new Supahoney series. Brandopus redesigned honey bottles and logos for Wellness Food's Rowse Honey line.

In October last year, Wellness Foods had commissioned the agency to work with another brand, Grove Organic Fruit Company. At the same time, the agency also designed brand identity for Fox biscuits and Country Life butter.

Aril Tooley, Brandopus customer service manager, said that the purpose of this packaging design is to emphasize the natural, domestic and traditional values ​​of the brand in markets where most products have not yet established their own brand image.

She added, “The new brand identity will appear on the packaging starting from June. The shape of the honeycomb is the source of inspiration for this creation. In addition, we have deliberately adopted hand-written printing in order to reflect the farmers’ Market culture."

Paulop Taylor, creative director of Brandopus, said: “Handwriting-style printing gives people the feeling that each label is customized for you, just as each label is manually affixed, so that a simple label style can better reflect The honey is taken from the natural good quality."

"On the packaging of various unique honeys, we hope to arouse people's imagination about the origin of honey. By combining elements like honey bees and leaves, it reminds us of bees flying to every purpose. Journey to the land."