It is understood that the current Tsingtao beer packaging is mainly divided into cartons, plastic turnover boxes, fresh barrels in these three forms.
In the form of Tsingtao's packaging, carton packaging still dominates. Because of the good material characteristics of corrugated boxes and the kraft liners and partitions, the carton has a good cushioning effect, so it is very suitable for long-distance transportation. The automation of the carton code loading box greatly simplifies the loading and unloading process. Second, full-color printed cartons allow beer to be sold directly on the shelf.
The plastic turnover box is limited to remote areas in Shandong Province with a small share of around 10-15%. Specifications are 24 bottles / box and 12 bottles / box, can be automated production, but also repeated use of the cycle. The disadvantage is that the initial investment cost is large and it is not suitable for long-distance transportation. Due to the rapid growth in bottled beer consumption in rural areas in recent years, the use of plastic turnover containers has gradually increased.
Only 5-6% of Tsingtao Brewery uses fresh-keeping barrels for packaging, which is mainly sold locally.