Apple launches web version of Apple Pay will be officially launched this fall
As Apple's mobile payment service, Apple Pay currently uses two modes of contactless payment and online in-app payment. At this year's WWDC conference, Apple announced plans to extend the use of Apple Pay to mobile web pages. The web version of Apple Pay will be officially launched this fall with the macOS system. Apple Pay's next integration with the web will make payments simple and compete directly with PayPal.
Maybe you'll be curious. The features and features of Apple Pay Mobile are not yet perfect. Why Apple is eager to port it to desktop devices, and Apple Pay on desktop devices should not be easy to use Apple Pay on mobile devices. .
In fact, Apple made this decision not because of the impulsive impulse, but the total transaction volume handled by the online payment platform, which made Apple feel that they had to launch the web version of Apple Pay. According to a data from market research firm Statista, whether it is Apple Pay or other mobile online payment methods, desktop users should not be ignored.
According to data released by Statista, the total business-to-consumer business-to-consumer transaction will reach $791 billion by 2020, which is almost three times the mobile wallet POS payment market and is the peer-to-peer transfer service market. 20 times.
However, for the expansion and development of Apple Pay's web version, Apple still has a lot to do: because Apple Pay will only support Safari browser, but browsers including Chrome (which has a market share of 60%) are ignored by Apple. I don't know when Apple will increase support for these browsers.
In fact, there has been a survey that shows that even though consumers are currently shopping through mobile devices, users have a longer time to use mobile devices, but most of them are spent on desktop devices when they spend money on shopping. .
One of the major reasons for this large gap is that it is a very painful process to enter credit card numbers and details of shipping goods on mobile phones, whether on mobile web pages or in applications. It's easier to do these things on a large screen desktop. Payment services such as Apple Pay have helped users to omit many steps and help users fill in this information. Apple Pay's web version will reduce the proportion of users spending money on desktop and mobile devices.
When Apple releases Apple Pay for the web version this fall, at least 21 of the top 100 e-commerce companies will support it. In addition, there will be another 10 large e-commerce companies working with Apple Pay “very soonâ€. It is expected that the web version of Apple Pay will be easier to integrate into the e-commerce system and will be supported by more retailers. Analysts believe that due to the increased competitiveness of Apple's Apple Pay, this year's Christmas sales season PayPal may be in trouble.
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