What kind of smart POS can get 100 million yuan financing

Since 2015, the economic downturn and the tightening of the wind have become a consensus. A large number of enterprises are facing the situation of insufficient blood transfusion and sudden withdrawal. Capital winter has just begun, and enterprises undoubtedly need to have a preparation for a tough battle and a protracted war. Zhangbei Intelligent POS announced that it has received 100 million yuan of A+ round financing, and the investors are led by Fengfeng Capital and Jinshajiang. This round of financing will be mainly used to lay out key cities and key business districts, carry out market development and marketing team building, and continue to expand market share. Under the cold winter, the capital has been very calm. What kind of companies and products are more likely to stand out in the capital market?

a team

On the team side, Palme's founder and CEO Su Kai is a post-85 entrepreneur who has previously established two companies and sold or achieved good results. The core teams are from Tencent, Huawei, Ali, BBK, Vipshop.

Two-dimensional code payment patent

The Palm POS Smart POS uses a two-dimensional code to pay for patents. At present, it has nearly 1,500 brands and numbers with Greenery Pavilion, Subway, Jiu Maojiu, Furong Lane, I miss you, Grandma, Maojiawan, Maolu Coffee, Peak, etc. Wanjia shop customers have established cooperation. According to the official statement, Palm is the country's largest intelligent pos operation service provider, and the number of effective merchants accounts for nearly 80% of the total market share. The goal is to become an O2O big data platform with smart POS as the store management portal, helping merchants to achieve consumer management such as integrated collection, card voucher marketing and take-out order management, and to achieve secondary marketing such as WeChat and SMS.

Three occupied high-frequency entrances operated by merchants

Palm is targeting 60 million merchants nationwide, including restaurants, hotels, retail and other industries. Palms should make the management of the store electronic, networked, and data-oriented, and achieve precise operation of refinement, personalization, and data. For a large group of physical merchants, payment is a transaction link that cannot be divested. It is the high-frequency demand of all merchants, so merchants must be equipped with collection equipment. This kind of equipment used to be a money detector, which can count the amount of cash. Now it is mostly a traditional POS machine, which can be transferred through UnionPay cards, but in the future it will be a smart POS - this can keep pace with the times and meet emerging consumption patterns and payment needs. Hardware device.

Therefore, from the perspective of commercial operation, the future of smart POS must become a high-frequency rigid demand, and it is also a high-frequency entrance for merchants. The frequency of use of products is an important indicator to measure future market capacity, business opportunity prospects, and sustainable development capabilities.

Nowadays, there are a lot of smart devices in the market, and there are many B-side solutions. However, there are not many products that really find the market entry point. Palm is aimed at the broad B-end market, and has set the entrance for high-frequency demand. Such products are naturally easy to attract investors' attention.

Four leaders in smart POS services

Palms have covered nearly 1,500 brands, tens of thousands of shop customers, such as Greenery Pavilion, Subway, Jiu Maojiu, Furong Lane, I miss you, Grandma, Maojiawan, Maolu Coffee, Peak, etc. The number of effective merchants paying accounts for nearly 80% of the total market share.

The ultimate O2O model after the five group purchase

The concept of O2O has been heated up, but its implementation is very simple. Today, most merchants directly equate O2O with group purchase. In fact, group buying does not completely release the energy of the merchants. It can only be regarded as half O2O. The real O2O must have the ability to help the merchants achieve profitability. It must be spread through word of mouth to complete the passenger flow cycle.

Products such as smart POS are able to open up online and offline resources and realize customer conversion. On the one hand, merchants complete the receipt and conversion to online fan users through smart POS online; on the other hand, customers who have used e-payments in stores or online through electronic card coupons are further converted into members by fans, or Beneficiaries and distribution targets that are converted into coupons.

"Baidu take-out, US group take-out, hungry, all three big take-outs, unified access!" This will not only help merchants to achieve the innovation and breakthrough of the take-away business, but also greatly enhance the operating efficiency of offline catering merchants, The operator brought a catering revolution.

First of all, the fusion take-out has solved the problem of multiple dispersed hardware terminals of the merchant. Palm has opened up all the big take-out platforms to achieve unified management of all take-out platforms. Merchants no longer need to configure a variety of different take-out orderers, and do not need to log in to various take-out apps to view and process orders. With just one device, you can easily receive all the take-out orders from Baidu, Meituan, and Hungry. It can also achieve unified processing, query management and other functions, saving equipment and improving the processing efficiency of take-out orders. The user experience and help merchants reduce labor costs and enhance the delivery capacity.

Secondly, the integrated take-out has realized the integrated management of take-away dishes. Merchants only need to log in to the palm account and maintain the menu and inventory in the palm of the store. They can be updated to the major takeaway platforms without having to operate multiple times on their respective platforms. Achieve unified management of dishes, efficient and labor-saving.

Six 10,000 times the amount of data prospects

In the process of online payment and marketing, each link will produce a large amount of data. In the Internet age, any marketing is the winner of the data. Payment is the end of an economic activity, which means the transaction is completed. From another perspective, the completion of the transaction is the beginning of data collection, and is one of the core elements of the closed loop of “business-operation-scenario-payment”. E-commerce can now easily record transaction data, but it is also limited to online transactions. The volume of offline merchants is huge, and the data generated by the transaction is bound to be much higher than the online ones. It is expected to reach more than 10,000 times. Although the market is good, but the problems are also big, offline transactions are scattered and difficult to record, let alone data analysis.

The high-frequency portal of intelligent POS, on the basis of completing diversified collections and consumer marketing, can establish a scaled offline payment ecosystem and will have the same data mining capabilities as Baidu. Palm is the first product to enter the smart POS industry. It has the largest number of cooperative merchants in the country. It has used its first-mover advantage to occupy the market and establish industry barriers in data analysis and reuse. This is also the place where the palms are favored by capital.

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