The enthusiasm of foreign tourists makes the airport the most sold place in Japan

The enthusiasm of foreign tourists makes the airport the most sold place in Japan
When you go abroad to travel before returning to China, there is still no change, but you don’t want to bring it back to China. What is the solution? The new business opportunities that the Japanese have come up with are selling twisted eggs.
July 2016, the Japanese toy company TAKARA TOMY in Tokyo Narita Airport Terminal T2 placed a long row of capsule machines, also were in Japanese, English, Chinese, Korean tell visitors that can use coins to buy toys consoles . Originally this was just a two-month flash event, but after receiving praise on Twitter, 171 mufflers were stationed at the T2 terminal of Narita Airport.
The price of twisting a twisted egg is around 200-500 yen (about 12-30 yuan). Unlike Japanese snack makers, which sell snacks that are only available at airport duty-free shops, TAKARA TOMY's twisted eggs sold at Narita Airport are no different from the twisted eggs on the streets of Tokyo. However, 80-90% of the gastronomic enthusiasts who appear at Narita Airport are foreign tourists, so there are often some gastropods that are only sold at Narita Airport.
As of February 2017, the highest-selling gashapon in Narita Airport is the strangely mutated "para sato Saito" that opens the brain, the animal series SHAKUREL PLANET and the "small scorpion" that makes the Japanese traditional dessert dumplings into cute monsters. The sales of the Monster series are close behind.

The enthusiasm of foreign tourists makes the airport the most sold place in Japan
Image courtesy of TAKARA TOMY
TAKARA TOMY has also made some adjustments. The most interesting thing about the gashapon is that you never know what kind of toy you will twist, but in order to let foreign tourists more intuitively understand what kind of toys are hidden in the gashapon machine, they specially prepared a large display cabinet to display the sample of the twisted egg. .
The enthusiasm of foreign tourists makes the airport the most sold place in Japan
Image courtesy of TAKARA TOMY
After one year, Narita Airport has placed more than 300 gashapon machines. Because the gashapon machine is a less common thing in overseas markets outside Japan, it is very suitable for bringing back to the country as a small and interesting companion gift, and the price of the gashapon is not expensive, so it is a twister than the Japanese on the roadside. Foreign tourists will take a few twisted eggs at the airport and bring them back to China. According to TAKARA TOMY, the sales of the Narita Airport gashapon machine is three times that of the ordinary roadside gashapon machine. The best place to sell the whole Japanese gashapon is at Narita Airport.
TAKARA TOMY's 2016 financial report shows that sales of toy goods increased by 21.5% compared with 2015. Although it did not explicitly mention the specific sales proportion of the target, they reported in the financial report that the sales of the toy at Narita Airport were foreign. Tourists are welcome.
Twisted at the Narita Airport, TAKARA TOMY set up a gashapon machine at Osaka Kansai Airport, Hokkaido Asahikawa Airport, and Tokyo Airport Bus Terminal in April and July 2017. Their future plans It is to speed up the expansion at the airport.
This wave of hot chocolate driven by foreign tourists has also spawned the business of specialized toy stores selling only gasps in Japan. The gashapon shop, which was originally only found in Akihabara, Tokyo, has now appeared in many places in Japan such as Nagoya, Fukuoka, and Himeji. This market, which is made up of a few hundred yen of small toys, seems to be less eye-catching, but annual sales have reached about 30 billion yen.

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