The "black horse" in the building block, Chenghai, a newcomer will inject a new stream into the industry
In 2018, despite the severe foreign trade environment and declining market demand, the development of China's toy industry remained stable. The annual export of products was 25.084 billion US dollars, up 4.5% year-on-year; the domestic toy market retail sales was about 68 billion yuan, roughly the same as 2017. The 31st Guangzhou International Toys and Education Products Exhibition (“Guangzhou International Toy Fairâ€) will be held at the Poly World Trade Center Expo in Guangzhou from April 8th to 10th.
Based on Guangdong, the world's largest toy production and export base, Guangzhou International Toys Fair focuses on the industry and links to the world, attracting a large number of exhibitors and professional visitors. The exhibition area has reached a new high, with more than 1,100 major toy producing areas and Asia. Exhibitors in Europe and the region are poised for growth.
Star Fort Block 2019 Guangzhou International Toy Fair booth map
The "black horse" brand of the building blocks will be unveiled with many new products, injecting a new stream into the industry.
1
From MOC to Chinese style, building blocks reproduce Chinese culture
Xingbao Building Block is a brand of building blocks of Guangdong Meizhi Zhijiao Technology Co., Ltd. (referred to as “Meizhizhijiaoâ€). At the beginning of its establishment, Xingbao Building Blocks signed a number of world-renowned MOC creators to launch mass production products, which caused industry attention. In 2017, Xingbao Building Blocks brought a group of “China Street†series with the theme of ancient Chinese street scenes to the 29th Guangzhou International Toy Fair, which created the first of the Chinese wind blocks and caused a stir in the industry. Today, the China Street series has launched 22 models, becoming the first major business card of Star Fort, and won the runner-up in the 2018 Taobao double 12 "People's Baby" finals. Guo Hua, director of R&D and design of Xingbao Building Blocks, said that this year's Guangzhou International Toy Fair, Xingbao Building Blocks will showcase 3 large Chinese street products in 2019 and 6 models of Mini Zhonghua Street in the third quarter .
Star Fort Block Chinese Street Series
In addition, Star Fortress is actively exploring new Chinese style themes. It is reported that this exhibition will be the first original parent-child Chinese school building blocks, the first season theme is "Hall of Fame", including Confucius lectures , the first Emperor's tour , Cai Lun paper , Li Bai gift poems , Zhang Heng book , Lin Zexu smoke six models. This series is intended to give the parent-child communication and entertaining interactive value to the simple building blocks. In addition to the building blocks and product installation manuals, each one adds a matching knowledge card for the children. Inspire interest in historical figures and Chinese civilization and traditional culture.
Confucius lecture at the Star Fortress Hall of Fame
2
Multi-series original boutiques to help terminal sales
For building block enthusiasts, the process of arranging large and small base granules and special pieces into a highly aesthetically pleasing, well-structured character image, building or scene is a fun that no other toy can replace. Since its inception, Xingbao Building Blocks has always insisted on quality and originality , and is committed to providing high-quality building blocks for children over 6 years old and adult building blocks. In addition to the Chinese style theme, Xingbao Building Blocks also brought a variety of original theme blocks, including science fiction , adventure , farm , and girls .
The upcoming Mecha Century is a sci-fi series that tells the story of robots replacing humans in difficult jobs in the future of human labor shortage. This new product covers four models, namely engineering , rescue , fire and police . These are original works mech shape, capable of being deformed for the automotive devices.
Star Fort Block Machine Century Series
Niu Zhifei, director of sales of Xingbao Building Blocks, said that compared with other products in the same category on the market, Xingbao relies on Meizhi Zhijiao to deeply cultivate the toy industry's strong production capacity and experience for many years, under the premise of insisting on originality, protecting intellectual property rights and continuously improving product quality. , to provide dealers with a competitive product portfolio. In 2019, Star Fort Block will focus on channel expansion to help dealers win.
3
High-precision mold upgrade, new user experience
Building block toys are made up of hundreds of parts arranged in a row. Even small errors can be amplified as the parts are stacked, directly affecting the product experience. Producing high-quality parts requires not only exquisite mold opening technology and advanced equipment, but also high requirements for injection molding equipment and production control technology .
In 2018, Xingbao Building Blocks invested 100 million yuan in quality upgrades, purchased world-class high-precision mold opening equipment and supporting production equipment, and built a high-precision machining center and a new automated management production plant. It is planned to complete the quality upgrade of the whole parts in 2019, and the error of the new rubber parts is controlled within 0.01 mm . At that time, the assembly experience will have a qualitative overflight. In terms of raw materials, Xingbao blocks are strictly in accordance with relevant safety regulations, and all use non-toxic and tasteless raw materials . Through this comprehensive quality upgrade, whether it is the appearance of the parts or the feel of the pieces, Xingbao Building Blocks will bring a new experience to the consumers.
4
Aesthetic model
The beauty model was officially established on June 23, 2011.
In 2012, the dormitory and factory building were expanded and rebuilt, with a total area of ​​30,000 square meters, and 11 models of world famous car authorized brands.
Established the first branch of the model in 2013
In 2014, the second branch of the model model was established. In the same year, the spring baby infant brand was founded.
The first annual marketing summit was held in 2015, and the on-site orders exceeded 100 million yuan.
In 2016, it won a high-tech enterprise and added more than 200 internationally renowned servo energy-saving Haitian injection molding machines. The quality and production capacity have been significantly improved.
In 2017, the investment of 150 million R&D and productivity expansion and efficiency projects was listed as the only key toy enterprise in Guangdong Province in 2017. The Xingbao building block brand was established, and 43 million yuan was built to build a smart technology precision machining center. The automatic production line of building blocks was officially put into operation. use.
In 2018, Shenzhen R&D Branch was established. In the same year, it invested 10 million in Shantou to build the top intelligent precision injection car in Yuedong.
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