How far is Amazon Go's delayed open unmanned supermarkets from us?
According to media reports, after testing for employees in December last year, Amazon originally planned to open Amazon Go to the end of March this year. However, due to technical reasons, the plan for opening up to the outside world has been delayed.
As the world's e-commerce giant, Amazon is constantly exploring offline operations. At the end of last year, Amazon, a multinational e-commerce company, launched the Amazon Go grocery project in the Seattle campus. Amazon Go completely abandoned the cashier checkout process of traditional supermarkets. Customers no longer need to carry the basket to wait for the checkout, just pick up you. What you want, in the absence of a cashier, consumers buy and pay through Amazon.
In the concept video released by Amazon, consumers can clearly understand how to shop in the “Amazon Go†store: consumers enter the store to open the “Amazon Go†app, scan the QR code to enter the “Amazon Go†store, you can In the shelf purchase, Amazon's new technology "will automatically identify whether the goods are taken away or put back, and the information is passed to the consumer's virtual shopping cart", and finally complete the goods settlement on the APP.
In the process, Amazon applies advanced sensors and algorithms to convenience stores. When a consumer starts shopping, they need to open the virtual shopping basket with a smartphone. Then, as you wander between the shopping shelves, an ultra-large sensor system will track where you went, what you picked up, and what eventually took away.
However, the problem with this technology is out of this. Amazon Go, currently based in Seattle, uses cameras, sensors, and algorithms to observe users and track which products they have purchased. However, during the testing process, the team found that once the number of purchases exceeds 20, it is difficult for Amazon Go's entire device to track the user and the product labels on hand. Therefore, the current test environment of this technology can only accommodate a small number of users, or require users. Slow down the movement speed.
According to people familiar with the matter, it is unclear how long Amazon Go is now open. Amazon is working on an automatic charging technology failure. When a user leaves the store, Amazon Go will automatically charge the user, no need to use the cash register, no user checkout, queuing.
In response, Amazon spokesperson declined to comment.
According to Caijing.com, this project is part of Amazon's further reassessment of the future of physical retail stores. Amazon also plans to open 2,000 new offline supermarkets around the world. Last week's multiple recruitment announcements showed that while the Amazon Go store is still troubleshooting technology, Amazon is poised to increase its recruitment efforts in the future to expand Amazon Go into multiple locations.
Some think this is a big trend in retail stores, and some people think it is difficult to land.
The industry believes that it is unrealistic to increase the cost of equipment in the early stage and the equipment development and commissioning costs in the later stage, so it is very important to control the funds.
In addition, unmanned supermarkets use a variety of new technologies and concepts in how to identify the user's actions in a good way to identify user preferences and improve the user experience, which requires the perfect integration of these technologies, otherwise it is prone to system failure. The trouble is not the user's good feeling but the disgust.
There is also the problem of mass popularization. This person, Amazon's way of skipping the queue is good, but there is still a big problem in the current popularity. The reason lies in the two aspects of funds and technology mentioned earlier. At the same time, after the establishment of the new environment, the user's shopping experience will also change, and the user data security, data information and other issues will increase the difficulty of promotion.
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