WeChat POS machine completely decrypts
The WeChat POS machine began to surface in the past two days, but the truth has not touched the bottom layer completely. Find a deep throat that is really doing WeChat pos machine to completely decrypt the WeChat POS machine.
First, the deep throat real name Su Kai, the company's migration is doing research and development of WeChat POS machine. As he said, the project started in June last year, but there are still many problems in optimization. Before that, he mainly cooperated with WeChat to develop some official public numbers like Guangzhou Traffic Police. The products were partial software, but they also did some hardware.
Within Tencent, the main products to promote this product are two, Tencent e-commerce and WeChat, WeChat's advantages are paid online, and the advantage of micro-life under e-commerce is strong.
Second, the micro-POS project has recently accelerated the acceleration for several reasons. One is related to the integration of Tencent e-commerce into Jingdong. After Tencent's e-commerce is merged into Jingdong, Micro Life will stay and do WeChat Mall, but its income capacity will be worse, and micro-life will require new profit points.
So I began to pay attention to the micro-POS project. The positioning is to make money with UnionPay, to replace the offline payment products of UnionPay, and to solve the problem of collecting money from merchants with Internet hardware.
On the other hand, affected by Alipay's blocking of WeChat, some WeChat merchants are affected and need a solution. To this end, Tencent even opened the WeChat payment interface that was fully open on June 30 in advance.
Third, the system developed by Sukai Company is now only the lowest level link, and can also be used to manage the store, mainly small businesses, giving a low threshold to the standard WeChat payment management background.
If it is a large and powerful business, the WeChat payment interface can be developed to develop a special POS product.
Fourth, behind the micro POS is a merchant management system, which can unify online and offline payments into a background to form an O2O closed loop.
For example, in a restaurant, after the user consumes, the payment is completed directly on your WeChat POS machine, and the information will be transmitted to your information system. At the same time, you have a public account, developed online ordering, the user ordered the meal, completed the payment, generated a QR code, sent the meal attendant to the meal micro-POS scan, confirmed that you have paid, and also counted this single transaction. To the background. This is a complete online payment management.
These three pictures can visually see the business logic of the micro POS:
The following is a dialogue between me and Su Kai:
1. How many manufacturers are involved in micro POS R&D?
At present, only me and a friend are doing it, but I have applied for the core patent. It is mainly a patent for the operation of scanning code payment process, POS charging, and scanning QR code.
Tencent is also looking for a few experiments to see who is doing better.
2. Is WeChat payment not a mobile phone? Why do you have to have a POS hardware?
First of all, you need a professional device to collect money. It is not safe to buy a mobile phone at random. It is not realistic to put the application on the employee's mobile phone. We made some tailoring for Android and tied it to the collection application, which is a very secure OS.
Second, in terms of cost, after we have a large scale, it is cheaper than ordinary mobile phones and tablets. The price will be less than 500 yuan, and it may be higher in the early stage.
3. Why didn't I join the print component?
This generation of products is too urgent and forced by time. Since Alipay blocked WeChat, many WeChat merchants were affected. Tencent originally planned to fully open the WeChat payment interface on June 30, and it was immediately affected by this incident. The next generation of products will add printing capabilities.
4. What additional features are there?
The main reason is that the payment process is clearer. Although WeChat has opened the payment interface, the entire application process will take 7-8 steps, at least 2 months, which will be more troublesome.
First of all, through the application, and then go online to the agreement, take the online OA approval system, after a few steps of approval, print out the agreement, mailed to TenPay and WeChat departments, respectively signed an agreement.
5. Does the product access the network through WiFi or carrier services?
There are two layers of network design, WiFi is used when there is WiFi, and the carrier network is used when there is no WiFi. The fee is charged with the operator and will be charged annually.
6. What is the significance of the traditional POS machine? How much can you save for a merchant?
The hardware cost of UnionPay POS machine is about 2,000 yuan to 2,500 yuan. According to the regular fee of UnionPay, it is 1.25 points. There are some large wholesale trading categories that can achieve 0.4 but very few. There are still some black machines on the market, such as refueling. The main body of the station applied for the UnionPay POS machine, which was actually used by the hotel.
The hardware of WeChat POS is about 2,000 yuan per machine in the early stage, and the rate is 0.6% according to the rate of Tencent Tenpay.
In addition to saving money, there are several points in the merchant's biggest advantage. After the user pays, the user can be guided to collect the coupon. At the same time, revenue statistics can be made, and all data is visible on the PC cash register system, which enables O2O payments to form a closed loop.
7. Is the merchant's home also a WeChat client?
No, it is the system of the micro POS machine itself, and the developed charging application and system are burned together.
After the merchant applies to a payment interface, through simple settings, it can guide and micro-POS docking, and start the cash register.
Our positioning is to make a unified merchant charging platform, the front end is the user scan code, and the back end is the merchant management system. The middle can be through the WeChat payment interface, or it can be Alipay, the bank's payment interface.
8. What is the imagination space combined with the public number?
First of all, this device can be bundled with the micro-signal. After the user completes the payment, the user will be guided to pay attention to your public account. Another point is that the above mentioned, through the camera on the micro POS scan the QR code, and the order of the public on the longevity unified.
My biggest feeling after communicating with deep throat is that the true meaning of WeChat POS is at these points:
1, merchant charges are cheaper than UnionPay POS machines, there are benefits.
2. Merchants can open up PC-side merchants to manage ERP, offline consumption, and online consumption to form a complete closed loop.
3, businesses can play more tricks, engage in membership cards, coupons, promotion of public numbers and so on.
4, the user pays more convenient, no paper, no card, no signature.
5. It is more convenient for users to use some coupons.
At the same time, you also saw that WeChat POS came so urgently that the impact of the merger of Tencent e-commerce and Jingdong, the impact of Ali’s blocking of WeChat, and the impact of micro-life revenue pressure, so WeChat was forced to move out this time, Su Kai’s The product has already started production, and the production machine will come out next week. Are you ready to fight against UnionPay and Ali?
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