Source: People's Daily Client
On December 26th, the 4th China Brand Forum was held in Beijing. The theme of this forum was “Reform New Power, Brand New Futureâ€. Li Baoshan, vice chairman of the 13th National Committee of the Chinese People's Political Consultative Conference, and Li Baoshan, president of the People's Daily, attended the opening ceremony and delivered a speech. Yu Zhen, editor-in-chief of the People’s Daily, presided over the opening ceremony.
Speech by Vice Chairman of the 13th National Committee of the Chinese People's Political Consultative Conference
Speech by Li Baoshan, President of People's Daily
Yu Zhen, editor-in-chief of the People’s Daily, presided over the opening ceremony
More than 300 experts and scholars from CRRC, Yili, Galanz, Ant Financial, Wuliangye, Jingdong and other well-known enterprises, as well as experts and scholars from China International Economic Exchange Center and China Brand Construction Promotion Association gathered together to reform Open up the brand development process for 40 years, discuss the good strategy of brand building, and draw a long-term vision of brand development, and spread the power, increase the power and enhance the vitality for the “brand power†to the “brand powerâ€.
The forum also launched the preparation of the China Brand Development Index, announced the new selection of the “New Age Brand Powerful Country Planâ€, and released the new book “China Brand Strong Chinaâ€. Xu Fushun, deputy director of the State-owned Assets Supervision and Administration Commission of the State Council, member of the Party Committee, Chen Gang, member of the Party Committee of the State Administration of Markets, former deputy director of the Central Policy Research Office, Zheng Xinli, deputy director of the China International Economic Exchange Center, and Wang Yizhen, deputy editor-in-chief of the People’s Daily, deputy of the People’s Daily Editor-in-Chief Lu Yansong jointly launched the China Brand Development Index.
China's economy has shifted from a high-speed growth phase to a high-quality development phase. In the high-quality development stage, there are extremely strong requirements for brand building. How to cultivate and strengthen the brand and promote the high-quality development of the economy?
Li Baoshan gave a judgment on China's brand building and development
There is still a gap between the requirements for brand building and development in China and the improvement of economic efficiency and efficiency. There is still a gap between the needs of the people for growing good life and the requirements for participation in international market competition. Under the general trend of consumption upgrading, in the increasingly fierce market competition, how to achieve "the transformation of China's manufacturing to China, the transformation of China's speed to China's quality, and the transformation of Chinese products to Chinese brands" is an issue that we cannot avoid. A hurdle that must be passed.
Cultivate and strengthen the brand and promote the high-quality development of the economy. Li Baoshan has three measures.
First, improve the awareness of the "brand power".
To deepen the understanding of brand building, it is necessary to improve political standing, deepen understanding and understanding, and create a value orientation and social trend for the whole people to cultivate brands, create brands, polish brands, and protect brands.
Second, enhance the self-consciousness of the “brand-making enterpriseâ€.
It is necessary to strengthen the brand as the basis for the survival of the enterprise and the understanding of the development. We must vigorously advocate the enterprise spirit of quality licensing, technology creation, and ingenuity, so that brand awareness can be rooted in every employee's mind, through every production process, permeating each A value-creating chain responds to the call of “Chinese goods as self-improvement†with practical actions, polishing more “golden signboards†and creating more “100-year-old storesâ€.
Third, strengthen the responsibility of “brand for the peopleâ€.
It is necessary to fully realize that strengthening brand awareness and strengthening brand building are the inherent requirements for meeting domestic consumer demand, the fundamental path to improving people's livelihood and the inevitable choice for creating a better life.
Promoting Chinese brand building Li Baoshan announced a major move by People’s Daily
At this forum, we will also launch the “China Brand Development Index†compilation and publication, and adhere to scientific, fair and professional standards for data collection, model construction, index setting, and public participation, with a view to boosting the brand power strategy. .
We will further cooperate with the community and cooperate with each other to give full play to the media, multi-channel, wide coverage and integrated communication advantages, support Chinese brands, serve Chinese brands, promote Chinese brands, and help build more international competitiveness and visibility. Chinese brands, let the brand light up China!
The thoughts and suggestions shared by Li Baoshan, the president of the People’s Daily, shared two thousand words of speech and a lot of dry goods, which is worth reading.
Speech
Let the brand light up China
-- Speech at the opening ceremony of the 4th China Brand Forum
(December 26, 2018)
Li Baoshan, President of People's Daily
Dear Vice President,
Distinguished guests, ladies and gentlemen, friends:
good morning guys!
Everyone is welcome to attend the 4th China Brand Forum to discuss and exchange ideas on accelerating China's brand building in the new era and promoting the high-quality development of the brand economy. First of all, on behalf of the forum organizer People’s Daily, I would like to extend my warmest welcome and heartfelt thanks to all of you.
The report of the 19th National Congress of the Communist Party of China pointed out that China’s economy has shifted from a high-speed growth stage to a high-quality development stage. It must adhere to quality first and efficiency first, and supply-side structural reform as the main line to promote economic development quality change, efficiency change, and dynamic change. . The Central Economic Work Conference, which just concluded, believes that the main contradiction of China’s economic operation is still structural-oriented. It must adhere to the supply-side structural reform as the main line, and focus on improving the quality of the supply system and promoting the high-quality development of the manufacturing industry. Move to build a strong country, let the people eat with confidence, wear the heart, and use it comfortably.
Supply and demand are two basic aspects of the inherent relationship of the market economy. The relationship between the two is essentially the relationship between production and consumption. The law of economic development is that supply and demand are united, interdependent, and mutually conditional. Without demand, the products that are produced cannot be sold, the supply cannot be realized, the new demand can generate new supply; if there is no supply, the things that you want to buy cannot be bought, the demand cannot be satisfied, and the new supply can create new demands. After all, production determines consumption, and productivity levels determine consumption levels. The economic development of a country is fundamentally driven by the supply side. Once and for all, the technological and industrial revolution has brought about a second-time productivity jump, creating a new product and consumer experience, creating an unprecedented supply capacity, while the market responds with a magnificent transaction generation, thereby promoting economic development.
In the high-quality development stage, there are extremely strong requirements for brand building. Brands rely on quality, reflect quality, and represent quality. In the market, brand is synonymous with quality. It must be noted that there is still a gap between China's brand building and development and the requirements for economic quality improvement and efficiency. There is still a gap between the people's growing needs for better life and the requirements for participation in international market competition. Under the general trend of consumption upgrading, in the increasingly fierce market competition, how to achieve "the transformation of China's manufacturing to China, the transformation of China's speed to China's quality, and the transformation of Chinese products to Chinese brands" is an issue that we cannot avoid. A hurdle that must be passed.
In order to promote brand building, People’s Daily held the first China Brand Forum in 2015 to give full play to media advantages, build a communication platform, build social consensus, help brand development, and receive strong support and active participation from government departments, industry associations, research institutions and the business community. . In the past four years, we have opened a “Chinese Brand China Story†column in an important section, and published a total of nearly 200 reports; organized more than 100 journalists to launch “Chinese Brand Research Bankâ€; launched the “China Brand Powerful Country Program†to support national brands. Cultivate independent brands and create traditional brands; set up "China Famous Brand Alliances" to promote mutual assistance and mutual learning. At this forum, we will also launch the “China Brand Development Index†compilation and publication, and adhere to scientific, fair and professional standards for data collection, model construction, index setting, and public participation, with a view to boosting the brand power strategy. .
The brand is booming, and the quality is strong. Taking advantage of this opportunity, I would like to discuss three points of view on cultivating and strengthening the brand and promoting high-quality economic development.
First, improve the awareness of the "brand power". Brand construction is related to high-quality development and supply-side structural reforms. It is related to the people's sense of acquisition, happiness and security. It is related to China's international image and international competitiveness. It is a strategic, overall and systematic project. It is of great significance to realize the goal of "two hundred years" and realize the great rejuvenation of the Chinese nation. Doing a good job in brand building, in the contemporary, and in the future, is both an economic requirement and a political task. To deepen the understanding of brand building, it is necessary to improve political standing, deepen understanding and understanding, and create a value orientation and social trend for the whole people to cultivate brands, create brands, polish brands, and protect brands.
Second, enhance the self-consciousness of the “brand-making enterpriseâ€. Enterprises are the mainstay of brand building. For enterprises, the brand represents the market's recognition and reputation, representing the value chain and customer base, representing competitiveness and profitability, is a transcript, is a letter of commitment, is a pass. For entrepreneurs, branding reflects the responsibility of creating value, the ability to allocate resources, and the contribution to serve the society. It is necessary to strengthen the brand as the basis for the survival of the enterprise and the understanding of the development. We must vigorously advocate the enterprise spirit of quality licensing, technology creation, and ingenuity, so that brand awareness can be rooted in every employee's mind, through every production process, permeating each A value-creating chain responds to the call of “Chinese goods as self-improvement†with practical actions, polishing more “golden signboards†and creating more “100-year-old storesâ€.
Third, strengthen the responsibility of “brand for the peopleâ€. The main contradiction in our society has been transformed into a contradiction between the people’s growing needs for a better life and the development of an imbalanced and inadequate development. This major judgment of the 19th National Congress of the Communist Party has keenly grasped the historical changes in the overall situation and embodied us. The party's "oriented the people's longing for a better life as the goal of struggle" is the ruling orientation. The fundamental purpose of economic activities is to create a better life. The fundamental purpose of production activities is to meet consumer demand. It is necessary to fully realize that strengthening brand awareness and strengthening brand building are the inherent requirements for meeting domestic consumer demand, the fundamental path to improving people's livelihood and the inevitable choice for creating a better life.
Distinguished guests, dear friends, as the Party Central Organ, the People’s Daily has always attached great importance to brand promotion and is committed to promoting brand building. We will further cooperate with the community and cooperate with each other to give full play to the media, multi-channel, wide coverage and integrated communication advantages, support Chinese brands, serve Chinese brands, promote Chinese brands, and help build more international competitiveness and visibility. Chinese brands, let the brand light up China!
I wish this forum a complete success! I wish all leaders and distinguished guests a happy new year, good health, happy family and prosperous career!
thank you all!
Editor in charge: Ge Hongyan
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