Directly hit the 121th Canton Fair: "Difficult" and "not difficult" for toy exports. Drone exhibitors avoid Dajiangjian
Smart toys are favored by overseas markets
The combination of smart toys and the Internet has set off a whirlwind in the Canton Fair.
In the second phase of the Canton Fair, a voice-activated car attracted many buyers. According to the exhibitor, as long as the voice command is given to the car, a series of operations can be performed. What's even more amazing is that the voice-activated car doesn't only know the language of a country. On the spot, several Indonesian purchasers have issued local language instructions. In a short time, the voice-activated car has already "learned" and made corresponding actions.
There were also drones at the show. As we all know, in the field of drones, Dajiang is the only one. However, in order to avoid its edge, many drone exhibitors have innovated their products.
Raven Wu of Guangdong Chengxing UAV Co., Ltd. said that we can't move the position of Dajiang, so we try to avoid the front and not face it. "We are now more inclined to entertaining, small drones. This drone has a self-timer function. You can download an app using your mobile phone, connect to the drone, transmit the information in time, point the plane at you, and take a selfie."
Leading International Industrial Co., Ltd. also brought a "two in one" product this year. The wheel is a racing car, and the propeller is equipped with a drone.
Hugo Network learned that with the great heat of the drone industry, this highly entertaining drone has occupied a lot of market share.
The toy market has broad prospects, but the sale is not good.
In addition to the mainstream markets in Europe and the United States, consumer demand in emerging markets such as the Middle East and Latin America has gradually increased. According to customs statistics, in 2016, the value of China's toy exports was US$33.716 billion, an increase of 9.46% over 2015; the value of imported toys was US$1.069 billion, up 22.96% from 2015.
Chenghai is a well-known toy export base in China and abroad. It is mainly made of hard plastics, while the plush type is in Zhejiang. JIM from Chenghai Lebaosheng Toys told Hugo. This time, the Canton Fair Le Baosheng brought all the new products. The train will smoke, and the toy guns can assemble different forms. It is worth noting that in addition to product innovation, Lebao Sheng also played tricks on the packaging, "3D rendering is used on the product package."
Although the toy export market has broad prospects, JIM said that the toy business is not good.
On the one hand, the threshold for toy exports has increased. In recent years, many countries have put forward higher requirements for toy quality and safety. The threshold for toy exports is increasing day by day, and toys using environmentally friendly materials are more popular.
On the other hand, profits are thin. “The competition is big and the price is very transparent. In the production process, the profit is 15 points, even if it is very high. Now there is no profit at even 10 points.â€
“Now many companies in Ningbo have begun to grab our business. Many customers have opened a model in Ningbo after purchasing samples in Chenghai,†JIM said.
For the current hot cross-border e-commerce business, JIM said that he did not think about the idea of ​​doing e-commerce. "We don't have a professional team, we still focus on production, and we don't have the energy to do these things."
Source: Hugo Net
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