Outdoor equipment: Europe and the United States big VS domestic cottage

First define it:

European and American big names include the masses and niche European and American outdoor sports brands; domestic cottages, including domestically owned brands, cottage brands, and impersonated European and American big dog brands (you know a lot about what you know).

 

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The tangle of European and American big names and domestic cottages is ultimately a problem of money. In today's China, Europe and the United States, the prices of big-name products are higher than the prices of homemade cottages, but we can not help but see that there are still a few brands in the domestic brands that are still upside down. For example, "hydropower" and "spirit of freedom."

Because of the problem of money, the major forums have been very perplexed about the choice between European and American big-name and domestic-made cottages. Almost every day, people can see the difference between the two in the forum and the confusion of choice.  

Every child who loves outdoor sports will experience the tangled selection process of European and American big-name VS homemade cottages, even in developed European and American countries, so there is nothing to be inferior to self-esteem. Although ADI likes to collect the original products of MADEINUSA, ENGLAND, and GERMANY, but has always loved to use factory goods, the original single, the purpose can be achieved, the mentality is the most important.

        The correct attitude is the most important, but for rigorous enthusiasts still need to have a verification process, what is the difference between Europe and the United States big VS domestic cottage, those differences are worth me to pay more RMB, those are not worth my pay RMB's... If there is an overall and clear understanding of the difference between the two, I believe that I can make myself lose a lot of detours and eat less.

The following is a comparison based on a number of factors:

 

One price

Under normal circumstances, the prices of big European and American brands are higher than those of domestic cottages. In addition to the two domestic brands mentioned above, it is believed that as time passes, more domestic brands will kill European and American brands on price.

However, for children's shoes that need to buy equipment, due to changes in exchange rates and the interests of some domestic cottage brands, some products will undergo some changes in comparison, such as the actual price of European and American brands that you buy directly from abroad. The prices of some brands in domestic cottages are almost the same (especially the price of the two dog brands and the price of some domestic big names). This is the reason why Infero is so prosperous. So when you are ready to buy equipment, do not forget to compare the price of the Infertility.

PS: Watch out for the particularly cheap European and American big names. Some products have timeliness, such as shoes. For too long inventory products have quality problems. Some European and American brands with big flaws will also be sold at very low prices. If you can be sure that you can endure their money, you can save a lot of money and buy affordable products, such as OPTIMUSCRUX, a store on Taobao.

II. Workmanship

When it comes to working, you must poke a lot of people's nerves. Simply saying that the work is good or bad is a curse that US imperialism added to the head of our third world country. The work itself has no meaning, shit is not! If you have a brick factory selling some products to you, you can bravely extend your middle finger. :)

But there are still countless people indulging in the so-called workmanship issues. All the evaluations will mention how the work is done. This kind of mentality is somewhat similar to the state of being addicted after a long period of torture. If you do not talk about work for a day, you cannot fall asleep. There is no way to communicate with people.

The common details of workmanship, such as needle spacing, car lines, dates, edging, gluing, collection, and returning to the mouth... These are things that QC needs to pay attention to. For outdoor enthusiasts it becomes their communication. The focus of this, in itself, is a very abnormal thing.  

The truth of the facts is that workmanship is only a minor secondary product that cannot be repeated, and its commercial purpose and effective control of the factory far exceed the value of the workmanship itself.

Before and after the 1980s, it was the initial stage of industrial transfer of European and American outdoor equipment. For example, LOWE, SD, and REI started to process the first wave of processing outsourcing. The first countries to accept outsourcing were mainly Korean and Japanese (the case of Japan. It is rather special because Japan’s own outdoor products are also more developed. The relationship between European and American products and Japan is more like cooperation than pure OEM. Japan’s late acquisition and cooperation with North American brands is a very common phenomenon, as mentioned in the previous post. An example of American niche brand Rocky Mountain Featherbed being acquired by a Japanese company, and an example of a partnership between MONTBELL and Chouinard. It goes without saying that with the increasing internationalization and maturity of outdoor equipment, the process itself has become an important means and market demand for the management of foundries in industrial transfer.  

Under this circumstance, the products “workmanship” made by high-quality Japanese and Korean workers are quite good. Even the "workmanship" of Taiwanese foundry products was obviously better than that of European and American products. The famous brands of the North American Golden Mountaineering era and the "workmanship" of the small workshop professional brands can be explained by a single word. That is "roughness". However, this does not affect the stability and durability of the product. In fact, compared with today's "first-class" products, today's products not only fail to increase in durability, but also reduce the importance of certain products. (Today many people mentioned the open line, the problem of dehairing also came from this).

The further downward movement of the industrial chain is entirely at the cost. The manpower in the cost is the most crucial part. We call the “workmanship” in the human factor, and look at MHW’s typhoon jacket in a certain year, wondering how to work poorly. In such a situation, domestic products cannot even match, but even if so many people buy and use it, no serious quality problems have occurred. At that time, my state of mind was like many people today: this work is not worth the price!

From the Golden Mountaineering era in North America to today, no matter whether it is a well-known big-name or an unknown professional small-scale factory, whether it is an official explanation or a forum exchange, it does not involve the so-called “workmanship” issue. For children's shoes that are often over the wall, this huge contrast will not be noticed.

The inquisitive discussion of "workmanship" seems to be a technical discussion. In fact, the deep reason for the "workmanship" is the lack of "money" in the former and the lack of knowledge and understanding of outdoor equipment. In order to prove the worth of my money, I have to find out why it is worthwhile. At the same time, we have a lack of understanding of imported products that entered the mainland only 10 years ago. No one is willing to study and communicate in depth, and it ultimately leads to products. The understanding can only stay on the details of superficial "workmanship". Even the facial mentality of the Chinese people, in order to prove that a brand's top and big names, can not find other reasonable reasons can only take the "work" to say things, a little knowledge, far-reaching poison.

Including domestic brands will publicize how their workmanship is... In fact, these domestic brands and even the factories of European and American big brands OEMs in the past few decades were completely ignorant of the understanding and research of equipment. What they know is precisely what we are talking about “workmanship”. They don’t understand anything but work. This is the main reason why OEM factories and downstream brands are never able to achieve world-renowned brands. Their extremely low industrial status cannot be achieved. Create excellent products.

Looking back, do you really think that the work of birds and elephants is of great significance and can prove the outstanding quality? The work of a version of the goods in a wholesale market in Guangzhou is not to say ordinary enthusiasts. It is not necessarily the work of a bird worker. The infamous "National Geographic" fraud case is a great irony. In fact, the fraud of "National Geographic" is an obvious example. It does not need to be judged by work. If counterfeiters are interested in “workmanship” up and down the cost, I am afraid that the counterfeiters are also difficult.

"Workmanship" is the least worthy factor for you to spend money. It is just the psychological comfort of some people who do not know how to pretend to understand, or the stones of others who are ulterior motives.

 

Three. Real materials

        Outdoor equipment is a functional product. The real material is the basis of outdoor equipment. The equipment with real materials is the most worthwhile investment for you. Its benefits are often measured in years or even decades.

        Although the proportion of materials in the price of products is not the largest, the difference in materials between European and American big-name VS homemade cottages is obvious. The material is a really valuable choice factor that many people are tangled up in large European and domestic cottages.

        The choice of materials in domestic cottage products lacks systematic standards and lack of understanding of materials suitable for equipment. In the entire continent, today there is no established quality system and testing standards. In this case, domestic cottages are too arbitrarily selective for materials, in order to cater to the market and even reduce the quality and standards of materials. On the one hand, the problem of the big environment is also the problem of the enterprise itself. For example, today's big red skin windbreaker, its price from 9 dollars to 199's, how low the cost of domestic skin windbreaker is you can not imagine, such a low price requires cost control is very harsh, This is what some fabric factories in the Yangtze River Delta burst into the fabric of polyester fiber fabrics of 15D and 20D fabrics without any standards. Maybe when you look at this article, you will wear such a skin windbreaker. There is a certain standard for the country of the fabric that is in direct contact with the skin. How much damage will your skin have on your skin? Proved. Fortunately, the outdoor equipment is not worn every day. It is optimistic to see that the heavenly people have already invaded hundreds of poisons. This poisoning is not really embarrassing.

Therefore, for serious outdoor enthusiasts, in terms of materials, if you also look at Europe and the United States and domestic cottage products, on the premise of the price difference is not as large as possible choose Europe and the United States. For heavy equipment (sleeping bags, tents, shoes), it is more secure to choose a product of origin. From the timeline point of view, due to various factors, the old equipment is better than the current equipment. Like the collection of old equipment and the use of old equipment is a new area, ADI will re-open detailed introduction.  

Four. Design  

If the real material also makes you a bit tangled, then designing this factor will make you more tangled. In contrast, real materials are invisible factors, and design is the dominant factor. The design is good or bad is that you can intuitively see (although you may not be aware of the purpose and purpose of such a design), real material If you do not have a laboratory, the average person can not know how much difference between waterproof 10000 and 5000 CORDURA and ordinary nylon will have different strengths. There is an insurmountable gap between the bulkiness of 550 and the bulkiness of 1000.  

Home-made cottages do not have the strength to design their own, it is not impossible to find an experienced master who will design the version, but the outdoor equipment has its specificity, and many times the design needs to be weighed against the functional and real materials, and the function The understanding of sex and materials is the need for rich practical outdoor experience, which is extremely scarce for domestic designers. How can you expect a designer who doesn't even use eight words to design a lightweight climbing rucksack?

        For example:

1. A few years ago, the bird's oblique zipper design was very hot. As a result, the snow wolf also made a jacket completely modeled on the bird's design. However, the problem was that the snow wolf did not understand and digest the purpose and meaning of this design. This design of the bird is not his first, in the earlier time MOONSTONE has similar innovative design of the cable neckline, its original purpose is to improve the neck comfort in the event of frequent bowing in the movement. And to increase the warmth of the neck, this kind of exercise is certainly not an ordinary hiking activity. Therefore, this design has limitations in use, and not all clothes are suitable for a diagonal design. In the end, although this design has made several brands of domestic cottages, it has finally disappeared because the market does not recognize them, and the reason that the market does not recognize is that brand owners simply do not understand design. Originally this was a very gimmick design, but because you didn't understand it, you couldn't open up this market.

2. Polestar is a professional manufacturer of OEM down products in China. They should have in-depth understanding of MARMOT's products, but MARMOT's big gold mine can't dig out gold if they have MARMOT's design concept and history. With more research, you can stand on the shoulders of the giants and go upstairs. Until today, Aurora has produced so many down jackets. I doubt whether they understand the purpose and value of MARMOT's "Angel Wing" design. MARMOT's design on down products, even clothing, and tent design are enough to make Pegatron grow faster and better, unfortunately...

3. The domestic cottage is not without Jackets, the problem is that there is no one to do adequate research on the history and functionality of Jackets, just to say: hood design! The development of outdoor equipment has been increasingly refined in terms of its functionality and use. The detailed result is a significant difference in design. Jackets made in domestic cottages do not depend on the color and style of the model. There is a lot of design for a single hat. Need to improve, such as the adjustment of the hood, such as the size and shape of the hood, different environments and uses of the hat are not the same, even if the simple design of the hat from the comfort of not be stereotyped. Did you notice these details when you chose the European and American brands and homemade cottage products?  

Things like design are endless day and night...

 

V. Innovation

The creation of domestic cottages requires a process. Europe and the United States have experienced a large number of cottages in the historical period, so do not blame how our homemade cottage. The problem is that innovation is a state of ignorance, and the current state of the country hopes that it is very difficult for big brands to really innovate. The reason is simple: The most important thing for a balloon that blows quickly is not to make him exquisite but to let him break. Now. Therefore, I would not be optimistic about the big brands and well-known brands in domestic cottages. Historically, most innovations took place at the workshop stage, and they seem to be applicable in China. Therefore, if you are against the price of high mountains in Europe and the United States, you will be able to The quality of the design is overwhelming, and you can pay attention to the domestic niche brands around you. They are the real hope for the future of outdoor equipment in China.

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