Large format inkjet market
Outdoor advertising is an indispensable part of a modern commercial city. It has become an important media of today's attention. Some people have already regarded outdoor advertising as the fifth largest advertisement media tied with television, radio, newspapers, and magazines.
According to relevant information, there are currently more than 300,000 outdoor billboard facilities in Beijing, Shanghai, Guangzhou and Shenzhen. Therefore, China needs more than 1,000 large-format computer inkjet printers to meet the aforementioned advertising billboard production needs. In the United States, because of its high-speed highway system, there are about 400,000 billboards along the high columns. This has provided the US computer inkjet industry with billions of dollars of business sources. With the speeding up of the highway construction in China, as long as we can own one-tenth of the number of billboards in the United States, it will bring a market of RMB 1 billion to the inkjet printing industry.
Compared with other forms of advertising, the vitality and effectiveness of outdoor advertising are indeed obvious. The current increase in media and more busy activities is weakening the scope and frequency of other media. However, outdoor advertising is not affected. Taking the United States as an example, there are at least 400,000 outdoor advertisements for consumers and tourists every day; the turnover of outdoor advertising in the United States is as high as US$6.8 billion in 2006. In the past decade, domestic outdoor advertising has increased at a rate of 16% every year in recent years. While China’s advertising industry’s turnover has increased by 6 times, outdoor advertising has been developing at a speed that is more than twice as fast as the entire advertising industry. In 2004, outdoor advertising accounted for 12% of all advertising shares, becoming the third largest advertising medium for television and newspapers alone. China's outdoor advertising currently accounts for only about 25% of the US outdoor advertising industry's turnover, so the market has great room for development.
The outdoor advertising printing market also experienced an unprecedented growth rate and prosperity. Outdoor advertising printing has increasingly attracted the attention of advertisers and the printing industry. The current outdoor advertising market is basically divided by the wide application of large-format multi-color screen printing technology and large-format computer inkjet printing. The adoption of new materials, new technologies and new technologies will effectively promote the development of domestic outdoor advertising. At present, China has successfully developed fully automatic large format multicolor screen printers, computer inkjet printers and large display screen control systems; coatings and pigments with international advanced level have been widely used in the printing of outdoor advertising; and the emergence of computer inkjet technology Brought a technological revolution to the outdoor advertising printing and processing industry. The computerized inkjet printer can print outdoor advertisements with longer lifespan and better picture quality, and it can play a leading role in large format printing and processing.
In the current large-format image industry, the number of inkjets is 4th in terms of the number of prints, and the top 3 are screen printing, plain printing, and computer-aided label printing. For the image industry manufacturers and retailers, the inkjet industry will bring more economic benefits to them. Experts expect that inkjet will ultimately be at the top of efficiency and second at output.
Looking at the development of outdoor advertising industry at home and abroad, the printing operation of outdoor advertising is in the thriving stage all over the world, and the prospects are infinitely beautiful. Outdoor advertising, a direct and simple communication medium, will surely maintain the momentum of vigorous growth. With the prosperity of the market economy and the expansion of commodity circulation, and the highly developed culture and travel industry, outdoor advertising printing will play a greater role in China. , Which also prompted China's outdoor advertising large-format computer inkjet market to further prosperity and development.