Six advantages of self-adhesive labels in the field of wine application
For wine products, labeling is not just a simple piece of paper, but an important window for information transfer and concept expression between wine producers and consumers. Judging from the choice of materials for wine labels in China, the big manufacturers, the wine labels began with wet adhesive labels. In the application process, wet glue labels are prone to flashing, drumming, etc. At the same time, due to the problems of printing processes that can be used, the wet adhesive labels are gradually unable to meet the increasingly demanding market demand. In order to solve the above problems of wet adhesive labels, after studying the selection of foreign wine labels, some domestic wine brands such as Great Wall Wine began to gradually apply self-adhesive materials and promote their use in the wine field.
Compared to wet adhesive labels, self-adhesive labels have shown their unique advantages in the wine field, which not only increases the shelf appeal of wine products, but also helps to improve its high-end, atmospheric quality.
(1) Self-adhesive labels can be used for more differentiated designs. Differentiated designs such as segmentation and profile of self-adhesive labels can be easily realized and their aesthetics improved.
(2) Self-adhesive labels can be produced using a variety of printing processes. The self-adhesive label can be printed by continuous roll paper, and can be rewinded and labeled in a roll form. Therefore, special effects such as surface UV and drum can be applied on the self-adhesive label. In addition, many self-adhesive label printers have been able to achieve multi-color groups, even dozens of color groups of connected printing, which makes disposable multi-process printing of self-adhesive labels possible.
(3) The shelf display of self-adhesive labels is much better than the wet glue label. The adhesive layer on the back of the self-adhesive label is relatively uniform, and wrinkles such as the above-mentioned wet adhesive label are avoided during use.
(4) The choice of surface material for self-adhesive labels is wider. Some self-adhesive labels with rough lines or thicker materials can also be used as wine labels.
(5) Compared with wet adhesive labels, self-adhesive labels have the characteristics of less labeling downtime and high labeling yield. Since the self-adhesive label is a roll-shaped continuous paper-type labeling, when the size of the label is changed, there is no need to replace the label box, which can save dozens of minutes of labeling time; no need to shut down the labeling device daily (because no The labeling of the dry label does not need to be glued like a wet label. The adjustment and maintenance of the labeling device is compared with the temperature control to ensure the viscosity of the glue; the sticker of the PET backing paper can be applied to high-speed labeling.
(6) The application cost of self-adhesive labels is more advantageous. Although on the surface, the purchase cost of the self-adhesive label itself is slightly higher than that of the wet adhesive label, in terms of overall cost, the self-adhesive label can be basically flat or slightly lower than the wet adhesive label. Compared with wet adhesive labels, self-adhesive labels not only save cost in consumables and equipment, but also have advantages in terms of labor hours, display effects, and yield. Therefore, wet labels do not have cost advantages.
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