Open a children's toy store to learn from
As the saying goes, "women and children's money is best earned." As the development of the children's market is getting hotter, many entrepreneurs have started the idea of ​​children. In the interview, the reporter learned that compared with the large-scale investment, high-risk children's early education market, the investment in children's toys business of more than 100,000 is more favored by entrepreneurs. However, if you want to open a children's toy store, you also need entrepreneurs to think carefully. Guo Li, a provincial entrepreneur, relies on “good site selection†and now earns 30,000 yuan a month.
Step by step, take the high-end route
"The rent is 50,000 yuan a year, the decoration is 20,000 yuan, the purchase fee is 40,000 yuan, the working capital of 20,000 yuan, and the total investment is about 130,000." In the interview, Guo Li first introduced the distribution of her investment funds. She said that children's toys have high, medium and low grades. Now parents don't care about price, pay attention to safety, and the price is secondary, so she chooses the middle and high-end toy market.
In the eyes of many people, the investment cost of high-end children's toy stores is not low. Because of the children's toys that cost a few hundred yuan, the purchase cost is from there. Is Guo Li's purchase cost of 40,000 yuan enough? In this regard, Guo Li admits that the high-end children's toy market, purchase costs and working capital is the main point, can also be seen from her investment distribution, so at the beginning of the store, she implemented a high-end product system, expensive The products, only the same, sold out immediately replenishment, which can effectively reduce investment costs and ease the pressure on capital turnover.
Avoiding places where people are crowded
From the point of view of business operations, the monthly stable turnover of 30,000 yuan, Guo Li's high-end route is right. However, in her view, in addition to positioning, the secret of success is the most critical.
It turned out that today's store is Guo Li's second store. She was selected on the Hero Hill Road in Jinan. There is a market next to it, and there is also a bustling section of the residential area. The rent is 20,000 yuan a year. "I thought that people come to intensive places, business will be very good, but the business of doing clothes and selling cooked food is very good, but their own children's toy store business is poor." Guo Li told reporters that she went to the neighborhood A survey was conducted in the community. Almost 70% of the parents said that they did not like to take their children to places where people flow and traffic flow. Parking is inconvenient and unsafe.
This time the site failed to make Guo Li realize that the location selection skills of different industries are different, and the bustling and crowded places are not suitable for children's toy stores. "I also investigated the large and medium-sized residential quarters with dense population. The customer base is stable, but the business direction is limited. Shoppingmall has a large passenger flow, but the investment cost is high. Finally, the target market and business strategy are selected. I chose community concentration. High location, but pay attention to avoiding the traffic, people, and chaos in the market." Guo Li said that the store will also regularly engage in parent-child activities, because the parking is good, the location is quiet, parents are happy to bring children Come, business is good.
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