[ppzhan Abstract] In the process of continuous development of the industry economy, the industry technology will continue to innovate. Now if you want to ask what is the hot technology in the printing industry, PPZhan Xiaobian thinks that there should be many people who will answer digital printing. With her own advantages, she has developed rapidly in recent years.
According to survey data, the output value of the US printing equipment industry in 2012 was about 450 million US dollars, down nearly 72% compared with the 1.6 billion US dollars in 2007. The output value of the digital printing industry has gradually increased since 2009. From $1.1 billion to more than $1.3 billion. The overall market value of printing equipment and printing consumables in the United States in 2012 was approximately $2.5 billion, a decline of approximately 40% from the peak of $4.774 billion in 2007. According to the "Industry Status" survey conducted by the US NAPL, the color digital printing service industry will be the fastest growing printing method in the next 2-3 years, followed by the variable data digital printing method, and the two-color and monochrome offset printing methods are the bottom. 1.2%. This is just data from the United States. It can be seen that the development of digital printing has become the top priority of the industry.
From the perspective of digital printing, this technology fully caters to the needs and characteristics of the digital age, has the advantage of traditional printing too many impossible, and has approached or even surpassed traditional printing on many key indicators, it should be very easy to be marketed. Accept and become the mainstream of the market. However, from the perspective of the importance of the current market, the market share of digital printing is still low, and it is far from what people expect. This shows to a large extent that the on-demand production and service market is still immature, in early childhood, and from another perspective, it also indicates that there will be more room for development in digital printing in the future, and the future is bright.
So how will it achieve rapid development? This is still the focus of everyone's attention, but also the issue that everyone is discussing. It is worth noting that digital printing needs to build a business model that is completely different from traditional printing, meet the characteristics of “Xiaoxihui Daliuâ€, and build a production and service system that is not subject to geographical restrictions within 24 hours. Otherwise, it The advantages and effects are still not fully reflected.
Zhang Jianmin, secretary-general of the Digital and Network Printing Branch of the China Printing and Equipment Industry Association, cited the example of the cloud printing project launched by Jiangsu Phoenix Xinhua Printing Co., Ltd., which reflects its profound understanding of the entire process and technology. In order to do on-demand publishing, Jiangsu Phoenix built the Phoenix Yinyun service platform. What if there aren't so many jobs and documents that are published on demand? Jiangsu Phoenix used its own exploration to provide a model for Chinese printing companies.
At present, Jiangsu Phoenix has achieved four “zeroesâ€: publishing, publishers have no distance from the printing house, publishers can edit online and change documents at any time; printing in different places needs to maintain standardized production, quality of printed products Uniformity, service and process standards must be formulated; zero inventory, when customers need, when the printing factory prints; zero concerns, encryption of digital content, so that customers do not have to worry about copyright loss.
Li Xin, the business development and project manager of the publishing industry of the Printing and Information Products Group of the Printing and Information Products Group of China Hewlett-Packard Co., Ltd., cited several foreign cases. In Europe, the book printing group CPI doubled the number of books in 1995-2005, but the total output did not change significantly, and the average book production volume of orders decreased significantly. So CPI decided to develop digital printing from 2010 and provide short-term value-added services for publishers.
After several years of development, CPI has developed its own “service wheelâ€, including paper supply, order management, e-book data conversion, printing services, bookbinding services, and warehousing and delivery services. Compared with traditional printing companies, CPI has increased its order management services, e-book data conversion services, warehousing and delivery services, and its business scope has been expanded.
The true success of digital printing is inseparable from breaking traditional printing thinking. “On the CPI platform, publishers can make job creations, get quotes for jobs, and prepare print documents. For publishers, you can keep track of the production process of the job,†Li Xin said.
The automatic replenishment function of the automatic ordering system can effectively complete the digital printing short order business, allowing the publisher to set the horizontal line of small inventory and automatic replenishment, and eliminate the order management cost in the printing process; the book warehousing and distribution service can provide the classified delivery service; CPI can help publishers and individuals complete the data conversion of e-books through the technology platform, help them send books to the public network platform, and manage the tracking of book sales. Looking at these features, you know that if a printing company wants to develop digital printing and contribute to digital publishing, it must subvert the tradition.
It is CPI that breaks traditional thinking and has achieved many benefits. “Improved the profit margin of short-term orders and explored a sustainable business model; freed traditional offset printing capacity for more profitable business; short-listed business helped build digital printing capabilities for future development Fully prepared." Li Xinru is introducing.
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