[ppzhan Abstract] In recent years, China's packaging industry has developed rapidly. When companies do not have new products to attract more customer groups, new packaging is often introduced to stimulate performance growth. However, this is not the case in the pharmaceutical packaging industry. This is the result of a combination of factors, but it is still the last word to adapt to the development of the market.
As an important part of pharmaceutical packaging, it has always driven the development of the packaging industry. At present, China is already the world's largest raw material drug producer and exporter, the world's third largest pharmaceutical market and the world's second largest OTC pharmaceutical market. This has created a broad market for the pharmaceutical packaging industry.
The packaging material container that directly contacts the drug is an essential element of the drug, and has an important impact on the quality of the drug and the safety of the drug. Therefore, in the "Twelfth Five-Year Plan" of the pharmaceutical industry, pharmaceutical packaging should be placed in the same position as pharmaceuticals, rather than supporting industries, and should be clearly defined in the national pharmaceutical industry planning. The research on pharmaceutical packaging materials should be synchronized with the development of pharmaceuticals. It should increase the policy support for the pharmaceutical packaging industry, reflect the industrial policies of pharmaceutical packaging materials, product areas, technical fields and development directions. In addition, with the rapid development of China's economy, the increase in people's living standards and the increase in medical expenses caused by the aging of the population, the development of new drugs, the pace of reform of the medical security system and the expansion of medical insurance for urban residents, the pharmaceutical industry will continue. Maintain a momentum of rapid growth. In addition, the quality of Chinese pharmaceutical packaging materials and packaging varieties are significantly lower than the international level. In developed countries, pharmaceutical packaging accounts for 30% of the value of pharmaceutical products, while China is less than 10%. The next few years will be a period of rapid development of China's pharmaceutical packaging industry.
Pharmaceutical bottles are one of the medical plastic products with large production and sales volume. With the rapid development of the domestic medical industry, the consumption of domestic pharmaceutical bottles will show a substantial increase. In this regard, domestic hollow equipment manufacturers should take this opportunity to grasp the development trend of plastic medicine bottles, develop new and high-performance pharmaceutical bottle molding equipment, and strive to shorten the gap with international advanced technology and equipment. At the same time, it is constantly adjusted according to the needs of the market, and strives for more humanized design to promote the development of the industry.
According to market performance, we can see that pharmaceutical packaging is different from packaging and cosmetic packaging, and it is often the result of many factors.
More emphasis on the protection of packaging The safety of pharmaceutical packaging is receiving increasing attention. China's pharmaceutical packaging enterprises must first comply with relevant national laws and regulations, pay attention to the compatibility study of drugs and packaging materials, and ensure the stability of the drug during the storage period of the drug and the safety of the use. This means that the new packaging is the result of huge investment in research for pharmaceutical packaging. Now that the market is sluggish, companies are struggling to reduce their own production costs. So in the current availability of packaging, few companies will replace the packaging.
Very little direct participation in the market competition The eyeball economy is rarely reflected in pharmaceutical packaging, because in pharmaceutical packaging, people pay more attention to the efficacy of medicine rather than the aesthetics of pharmaceutical packaging. In addition, prescription drugs are also directly dispensed by the hospital. Therefore, the effect of using packaging to attract consumers is not reflected here, so pharmaceutical packaging manufacturers do not need to waste energy in this regard.
According to the survey conducted by the State Food and Drug Administration, the overall technical level of China's pharmaceutical packaging materials industry is not high, the grade is low, far behind developed countries, the quality of packaging materials is not high, for the pharmaceutical industry The contribution rate is low.
It can be seen that under the influence of the above-mentioned main factors, pharmaceutical packaging has certain stability, but is this reasonable for the growing market economy? This issue seems to be worthy of discussion in the industry by PPzhan Xiaobian.
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