Abstract: The characteristics of Chinese characters have given it "imageability". The image design of Chinese character graphics can also be referred to as image change font graphics. The imaginative Chinese characters give the text a strong sense of literality, and recreate the text through rich associations and ingenious displays of romantic colors. The imagery that has been changed has transcended the concrete "likeness" and abstracted out the abstract "idea."
Keywords: Chinese characters graphic image image design
"Imagery" has quietly become a highly used word recently: such as body imagery and urban imagery. As the word "imagery" is widely used, the meaning of imagery is constantly changing. Because it is not a static concept, but the result of the two-way action of the observer, the observing object, and the environment. “There are differences and connections in the environment. Observers use powerful adaptability to select, organize, and give meaning to what they see.... So for a specific reality image, among different observers, It's very different."
The connotation of "imaging" is not only constantly changing, but it is also a very abstract concept. It is difficult to sum up in one sentence. In the "Modern Chinese Dictionary", "imagery" is interpreted as "artistic conception," which is obviously different from the imagery we have mentioned. “Artistic conception†is more often used to describe poetry and geography, and the imagery we are talking about is more to describe the kind of spontaneous, ready-to-go, emotive feelings that a casual Ryorpa people do. Distorted. Zhu Geyi's interpretation of "imagery" in his book "Principles of Pattern Design" is: "A new image created by the process of creating imagination as a psychological process. It is produced on the basis of memory representation."
In the "image design of Chinese characters" discussed in this article, the author understands "image" based on this definition. In addition, the writer also believes that "imagery" includes two aspects: shape and modality. The essence of "image" is that it emphasizes the basis of "shape is so" and integrates internal and external. “As in the Imperial Palace, Meridian Gate, the flat surface of the “concave†font and the brick wall of the high barrier are its external shape, and the encirclement of the tall walls creates a majestic and magnificent feeling. This is its The inner meaning is reminiscent of the retreat and centralized rule of the feudal dynasty."
Chinese character is an ideographic character, so its formation implies meaning. In the development of Chinese characters, its form has always been entangled with its meaning and cannot be removed. This is also an important reason why Chinese characters have not been converted into phonetic characters. For example, the word “crown†consists of three parts: “冖â€, “元â€, and “寸â€. "冖" means "coverage," and "yuan" means "head of the person." Originally, the formation of the word “crown†would be fine here, but there is also an “inch†character, which represents another meaning of the “crownâ€â€”the crown system. It is a ritual for men's adulthood. It also refers to the use of specific crowns to control people's specific behavior on specific occasions. The crown system of the ancients was rather complicated. Intuitively, it represented the various laws and regulations that people had to wear in order to wear crowns. The deep meanings were crowns as a symbol of rituals, and they constantly controlled people's behaviors. These kinds of "images" are concentrated in the "inch" of the "crown" shape.
From this we can see that the Chinese character's shape and semantics are directly related. Therefore, Chinese characters are free from the dependence of ordinary words on language and become a relatively independent information transmission system. The existence of this ideographic function of Chinese characters has led to the full play of the image of Chinese characters in the future activities. The Chinese often say such a sentence: The book is a heart-painting, and its character is its own person. This shows that in the consciousness of our nation, a person's psychological thoughts and ideological qualities are inevitably shaped in the words he writes. It can thus be seen that the Chinese writing texts were originally similar to paintings, and there is no doubt that there is more room for the intention to express people's hearts. Combining the above two points, we can draw the conclusion that the glyphs of Chinese characters have acquired a rather special "character" in the development process.
Because of its image basis, people can easily form their image quality when writing it; but this kind of image is not rigidly attached to the actual object and has more abstractness, so it is easier to reveal the writer's image of mind. . The characteristics of Chinese characters have given it "imageability" - a material characteristic that relates the personality and structural characteristics of people's minds to Chinese characters themselves. In the form of Chinese characters, there is a feature that is likely to evoke strong images for any observer. It is not only seen, but also clearly and strongly perceived, and joins the creator's own feelings of the soul. This feature of Chinese characters has been fully reflected in the Chinese character graphics. The image design of Chinese character graphics can also be referred to as image change font graphics.
“It is characterized by grasping the image character of a particular character and forming the character's own taste through the expressiveness of the text through a visual expression.†The imagistized Chinese character gives the text a strong sense of literality, and a richly associative ingenuity. Romantic colors recreate the text. The imagery that has evolved has transcended the concrete "likeness" but abstracted out the abstract "idea" to obtain the expressive expression of the media's functional constitution. Due to the diversity of the meaning of Chinese characters and the variability of the mind image of the creators, the method of image design presents a variety of appearances. In addition to the development of Chinese characters, the meaning of Chinese characters has been developing and growing.
Therefore, the scope of image design is also constantly expanding, and design methods are constantly changing. For example, symbols, metaphors, implied renderings, shifts and other methods. According to the different meanings used in the design and the borrowed symbols, the image design methods of Chinese characters are classified into some categories. Among them, some classification methods of modern Chinese character image design by Cao Fang are also borrowed. The word meaning image design refers to borrowing the meaning feature of the word itself in the art design of Chinese characters and expressing the attributes of the things to be conveyed. This is the simplest kind of image design, as long as it intuitively shows the meaning of Chinese characters. Of course, different people show different characters in the same Chinese character. Take a look at the following set of hi words (see Figure 1): People use different things to decorate "double happiness" characters, including dragons and phoenixes, flowers, magpies, zodiac signs, and so on. But no matter what, the joy of hiding in this stock is revealed from the inside. Moreover, if we savor the taste, the "happy" word after different "images" is treated will give us different feelings. The meaning of the mind is the image representation of the imagery design. These are some of what Hui Neng, the famous monk of the monk said, “because it's not moving, it's not moving, it's moving.†Although this is an idealism, it can be very good. The meaning of the idea is that the heart is born of this method - the heart is spontaneous and the intention is different.
The isomorphism design integrates the two types of isomorphisms of meaning and image, and uses the similarity of the meaning and the similarity of the form to do double isomorphism. This isomorphism not only has visual impact, but also has a strong psychological effect. Compared with the literal image design, the isomorphism not only represents the meaning of the Chinese character, but also takes into account the shape of the Chinese character. It can also be called homogeneous isomorphism design. Using the similarity of the shape of characters, convey the idea with another object and features. This is a certain degree of difficulty. Therefore, a method of shifting is often used when designing. Shift is a rhetorical concept, in order to achieve certain specific rhetorical effects, shifting the words describing the traits of the nail to things. Most of them shift words that express people’s thoughts and feelings to other objects, that is, inject people’s thoughts and feelings into things related to people. Applying to the Chinese character graphic design means to move the creator's feelings about the Chinese characters to one thing and transform the thing into the shape of the Chinese character.
"Tao": Road also. Mr. Lu Xun said: “There is no road on the ground, and there are many people walking. It is also the way.†The images of foot pedals are often used to guide customers in shopping malls. Using a string of footprints to "step" out a "Tao" word, you can embody the original meaning of the Tao, and you can also get out of the shape of a "Tao" word. Lotus, peach, flower baskets and bats express a “shou†word vividly. Tibetan-style expression, as the name suggests, is to weaken the role of shape and emphasize the existence of “meaning.†In the Chinese character graphic design, two or two types of object images use different appearance structures and the same meaning. Here, the shape of Chinese characters has become less important, and its meaning has become the best sustenance for the passion of the performers. What is specifically proposed here is a special Chinese character graphic, that is, a variant character of “Fuâ€, “Loâ€, and “Shouâ€.
Some of this type of text has almost completely deviated from the shape of Chinese characters, but it contains all the love and hope of the Chinese people for the three words. Image design is a design method that combines the meaning of Chinese characters or the creator’s view of Chinese characters. It requires the producer not only to have a strong conformal creative ability, but also to have a rich imagination. Although there are certain difficulties in image design, due to the ideographic character of Chinese characters, the design of almost every or each group of Chinese characters is inseparable from the expression of images. Especially in the modern design activities, the image design of Chinese character graphics is constantly developing. For example, logo design and packaging design are increasingly used.
School of Arts, Soochow University