In addition to the above-mentioned basic functions of packaging, in the current highly competitive consumer market, the responsibility of packaging design is more extensive. From the following points, the added value given by packaging design can be seen.
Communication of product culture: This item relates to advertising. From the advertising image, consumers generally have a certain impression and understanding of the corporate culture, so the product packaging must be roughly in line with the corporate image. For example, white plus black cold capsules echo the wide appeal.
Enhance the added value of goods: After the goods are used, the packaging can be reused. In addition to increasing the added value of goods and reducing the amount of packaging waste, companies and consumers can do their part to protect the environment.
The brand image is extended: the extension of the brand image, there are many operating modes, the use of packaging design is a way, with a broad appeal is also a way. For example, Lipton's foundation for the extension of brand image with yellow color blocks. Which media or methods are used depends on the communication between business owners and designers.