Ye Yi Ink (Zhongshan) Co., Ltd., located in Baixi Industrial Zone, Banfu Town, is inconspicuous, but in the previous year, 8,800 tons of ink was sent from here to all parts of the country. Its plastic ink production and sales accounted for 10 of the national market. In one, it ranks first in the national counterpart. It is reported that this is Yip's ink ranks first in the country for three consecutive years in the production and sales volume of plastic ink. In the name of its ink brand, "Zi Bauhinia" was awarded the title of Guangdong Famous Trademark in 2004, and the company was also awarded the title of "National Top Ten." Welcome ink supplier."
According to the "Zhongshan Daily" report, "McDonald's, Green Arrow gum and other 'imported' products are used in the packaging of the ink we provide, Jie soft tissue, Vinda paper towels, etc. are also mostly used 'Zer Bauhinia' for packaging and printing." Yi Guozhao, general manager of Yip's ink (Zhongshan) Co., Ltd., said in an interview with reporters, "The reason why 'Zer Bauhinia' is getting more and more prosperous is because the company always insists on scientific and technological innovation and seizes market opportunities."
Yip's Ink (Zhongshan) Co., Ltd., established in 1998, is a wholly-owned subsidiary of Yip's Chemical (Group) Co., Ltd., a Hong Kong-listed company. It mainly produces high-performance printing inks. Its leading product is the "Zi Bauhinia" brand ink. , The product is suitable for printing plastic and paper. Although less than eight years after its founding, the company's business has spread throughout the country and has occupied more than 15% of the market share, and it has been increasing year by year.
“Quality is the key, and the key to guaranteeing ink quality lies in technological innovation.†According to Zhao Guozhao, at the beginning of the company's establishment, relying on the Group’s powerful strength, the ink formulation system was optimized, and a large number of raw materials with low heavy metal content and low pollution were selected. And the introduction of advanced production equipment and management experience from countries such as Germany, Switzerland, and the United States will improve the competitiveness of the industry. In 2003, the company established a municipal-level technology center with expert advisory committees, product research and development groups, customer service teams, laboratories, and other multi-functional departments. The center has many specialties that have been dug in from well-known companies in the same industry at home and abroad. Talent, science and technology personnel now account for 21% of the total number of factory workers. In order to ensure the center's technological innovation investment and management mechanism operation, the company also stipulates that no less than 3.5% of the funds will be drawn from sales revenue as a technology innovation and development fund. In 2004, the company spent 8.85 million yuan on science and technology development, accounting for 5.12% of annual sales revenue. The emphasis on science and technology has gained market recognition. In 2004, the company’s product sales revenue was 173 million yuan, of which high-tech product revenue was 113.8 million yuan, accounting for 65.7% of total sales.
Zhao Guozhao is full of confidence in the prospects of "Zi Bauhinia." This confidence comes from five years ago, when benzene-containing products dominated the market, but Yip's long-term vision of ink saw that with the improvement of people’s living standards and the development of science and technology, the masses have turned to print products. The health requirements for ink products will be higher and higher, so the company decisively decided to introduce professionals to develop harmless but costly alcohol-soluble inks, and this technology is now mature. Subsequently, the company immediately launched the development of a safer and healthier water-based ink project. "All of these have laid the foundation for us to win the battle of the future." Shuo said with a smile.