The American NPSE Association spent US$170,000 not long ago and commissioned Sterategies for Management to conduct 11 types of printing including paper product printing and processing, packaging and printing, and commercial printing under the guidance of a special working group of the NPSE Market Research Committee. Large-scale market research to study and explore the current and future press market in the United States.
The entire survey was conducted in two phases.
The results of the first phase of research are artificial. At present, the population density in the United States is more appropriate, the national economy continues to be healthy, and the consumption structure is relatively stable. The market has continuously improved the design and printing standards for product advertisements and product packaging, promoting the high-precision drums. The application and development of scanners, laser imagesetters, computer-to-plate systems, and high-end networking systems have led to the continued growth of color printing, and the application market for specialty pigments and coatings has broadened.
These developments have shortened the conversion time between printing processes, significantly shortened the printing cycle, improved the printing quality, reduced waste of resources, reduced printing costs, and strengthened the confidence of the printing and packaging industries in competing with the electronic media. A large number of commercial printing companies have invested heavily in new printing presses. The ink remote control device and the automatic register device have been considered as essential equipment for sheet-fed printing presses.
The second phase of research found that due to the development of new inks, and the introduction of innovative technologies such as sleeve technology and rapid plate change technology, the market share of offset printing has rapidly increased to US$33.9 billion, accounting for 62% of the packaging market.
In the field of gravure printing, the conversion from digital manuscripts to preprinting cylinders has now been completed in 24-48 hours. This kind of quick engraving plate is extremely valuable and it reduces the production cost of the gravure cylinder. In addition, the use of lightweight, inexpensive basic materials in gravure printing, and high quality inks that do not cause the slightest color distortion in any printing process result in high quality printing of gravure printing in supercalendered newsprint. It has obvious advantages and is very attractive for serial publication printing, winning back some of the markets captured by offset printing.
At the same time, there is also a surprising discovery that in the statistics of 1996, there was a $1.7 billion promotional market for letterpress printing. This data shows that in addition to sheetfed offset presses, there are also a considerable number of rotary letterpress printing equipment, widely used in printing labels, signs and packaging paper. The vast majority of corrugated cartons and cartons use flexo printing, but there is still a small number of letterpress printing.
The third finding is that after nearly one and a half years of hard work, the printing industry has initially completed the transition to a digital workflow and has obtained the user's recognition of digital printing. In the field of two- and four-color sheetfed printing, the demand for digital presses will continue to grow modestly on an existing basis. The new CTP technology will significantly reduce the cost of digital presses and ensure economical operation of sheet-fed printing equipment with a web size of less than 40 inches. The 36-42 inch sheetfed press will be a new choice for commercial printers.
The fourth discovery is that the market share of full-width web offset presses remains stable, and sheet-fed offset printing equipment will develop in the direction of double-sided printing. The new 6- or 7-color double-sided multicolor machines will account for the sales of offset printing machines. 70%. Large-format (greater than 50 inches) multi-colored double-sided printing press will be favored by the special publishing department, and will win the market of cardboard printing and web gravure printing.
Williams Lofguist, analyst at the US Department of Commerce, said that President Clinton’s Council of Economic Advisers predicted that the growth in U.S. gross domestic product in 1999 was 2%. Ronnie Davis, chief economist of the printing industry in the United States, predicts that the printing industry's revenue growth will be 4-5%. In 1999, the total sales of printed materials is expected to reach US$148 billion and the production cost will increase by 2-3%. Lofguist estimates that the overall increase in the US printing and printing industry in 1999 was 1.1%, with the largest increases being in commercial forms (3.1%), bookbinding (2.5%), flip-flops and loose-leaf paper products (2.3%), commercial printing. (2.2%), commercial printing increases in commodity recordings, publications and direct mail will reach 7.2%.
Mr. Toby Cobrin, editor-in-chief of the International Association of Document Management System magazine Exploration magazine, predicted that by 2001, the market share of non-printed commercial documents will increase from US$5.1 billion in 1991 to US$34.1 billion, an increase of 5.69 times; and Market share will increase from $41.8 billion in 1991 to $11.18 billion, an increase of 1.67 times.
Through this large-scale market research, it is concluded that the production capacity of the new printing system will be significantly improved and the total market sales of the printing press will increase. The continuous growth rate of the printing and publishing industries will exceed the growth rate of the entire U.S. national economy during this period. Printers' investments in new printing systems with significantly increased production capacity will drive further growth in the printing press market. From now to 2005, the sales prospects of many different types and sizes of presses are very promising.
With the rapid development of social economy and the frequent economic activities, commodities such as alcohol and tobacco have played an important role in promoting economic growth. However, driven by the interests of criminals, counterfeiting activities on famous cigarettes and famous wines are also very rampant. In order to protect the interests of the country and the people, many tobacco and alcohol production enterprises have invested a lot of manpower, material resources and financial resources to fight fake and fake. Of course, there are also many scientific research units that cooperate with the anti-counterfeiting professional, and have introduced special anti-counterfeiting technology for tobacco and alcohol packaging, which has played an active role in protecting famous and high-quality products and cracking down on fake and shoddy products.
First, the security features of China's tobacco and alcohol products At present, many of the anti-counterfeiting technologies used in China's tobacco and alcohol products are mainly the following three:
1. Invisible and anti-counterfeit labels are printed on the paper or plastic film by offset printing or gravure printing, including green, red and yellow fluorescent invisible inks;
2. The use of temperature change security ink, can be blue, purple, black become colorless;
3. Use laser holographic anti-counterfeit labels or packaging films.
With the development of technology, a single anti-counterfeiting technology can no longer meet the requirements of commodity anti-counterfeiting. The market urgently needs comprehensive anti-counterfeiting technologies with higher technical content, more unique anti-counterfeiting methods, and simpler identification methods.
Second, daylight discoloration, hand-warm color fluorescent anti-counterfeiting ink to meet the needs of the market, after in-depth research, we introduced a can be used for alcohol and tobacco packaging daylight-type color fluorescent anti-counterfeiting ink and hand-colored fluorescent anti-counterfeiting ink, the following is its main Features.
1. It adopts daylight-type discoloration and hand-temperature color-changing high-tech materials, which have controllability of raw materials.
2. The ink has many components, many production equipments, large investment, complex process, and difficult processing, and it is difficult for ordinary people to imitate.
3. With multiple anti-counterfeiting features, such as intuitive, daylight discoloration, hand temperature discoloration; concealed, fluorescent discoloration.
4. Easy to identify. It can be identified by sunlight or hand temperature heating, and a common UV lighter can also be used.
5. This new anti-counterfeiting ink has the following technical characteristics:
(1) Chemiluminescence principle is used to achieve the uniqueness of fluorescence detection. According to the customer's needs, special patented fluorescent compounds are used, and the unique fingerprint identification function and unique spectrally characterized inks are used to protect the product from false alarms.
(2) The stability of daylight discoloration and hand-warming color fluorescent materials is very high, which overcomes the common aging-preventing characteristics of the existing anti-counterfeiting inks.
(3) It has the speciality of product brand-specific anti-counterfeiting ink formula lock, that is, according to the customer's needs, it can achieve the purpose of protecting the product with the unique strong and characteristic anti-counterfeiting ink product.
(4) The above novel anti-counterfeit ink can directly print invisible or colored anti-counterfeiting graphic documents on coated paper such as tobacco and wine, cardboard, plastic film and other materials in any printing manner.
Third, the necessity of alcohol and tobacco packaging security The security of tobacco and wine packaging is a large market, a large market for anti-counterfeiting technology requirements, anti-counterfeiting technology in the field of tobacco and wine packaging for the development of anti-counterfeiting industry has brought vitality.
In the initial stage of economic development, counterfeit and shoddy products are prevailing. Therefore, the company's “cleanliness and self-sufficiency†is particularly important. At present, there are many famous brand products in China that have adopted anti-counterfeiting technology to improve the product quality. A good security mark not only protects the product, but also enhances the product. Anti-counterfeit labels are counterfeiters for fake and shoddy products and are the pass for famous products. The use of appropriate anti-counterfeiting technology will not add too much burden to the company, but it will also allow lawbreakers to spend more money and take more risks. In short, the correct selection of anti-counterfeiting technology will not only improve the credibility of the company, but also play a positive role in promoting market development.
Fourth, the anti-counterfeiting of the group-based industry is an inevitable trend The so-called anti-counterfeiting of the so-called group-based industry means that one or several professional anti-counterfeit enterprises design systems, comprehensive, and strict anti-counterfeit programs for designated products of a certain country or industry. The feasibility of anti-counterfeiting in the group industry is indisputable in our country, and it is imperative that it be hot.
In our country, security is a new industry. After years of practice, we have learned that anti-counterfeiting technologies that are high in technology, low in cost, unique in technology, and difficult to be counterfeited within a certain period of time are more easily accepted by companies. In the future, we will continue to work hard to continue to introduce new anti-counterfeiting products to contribute to the anti-counterfeiting business of tobacco and wine packaging in China. (day one compilation)
Excerpted from "Printing Equipment and Equipment"