Chinese animation has become a "sunset cottage", leaving only imitation

Second element, Meng, cosplay, middle two disease... If you don't understand these words, you are completely out! Animation is affecting the growth of the younger generation in China in such a profound and far-reaching way. The animation industry is also a “golden industry” with explosive growth potential. To what extent has Chinese animation developed? The Shanghai International Film Festival has been adding the Golden Jubilee Animation Unit since 2015. At the Jinju Judges Meeting of the Shanghai Film Festival this year, Jin Lijue’s cartoon unit judge, cartoon director and vice president of Beijing Film Academy Sun Lijun issued a warning General statement." He believes that the current country is seriously "starved", the overall aesthetic system is Japanese, "and then imitated indiscriminately, the Chinese animation school created by the older generation of artists is about to end." He pointed out that China Animation must "go its own way."

The cultural heritage of Chinese animation faces the generation

The world's first animation was born in the United States in 1906. Twenty years later, in China, there were four brothers with a surname of 10,000. They produced China's first animated film, "The Studio." In 1935, the Wan Brothers made China's first sound animation "Camel Dance". At this time, Wan’s brother’s boss, Wan Yiming, realized that they had the crux of making animations—the ones that imitated the United States and did not belong to the Chinese themselves. “To make the Chinese animation industry have unlimited vitality, we must take root in our own traditional soil. ."

After the founding of the People's Republic of China, Chinese animation put forward the slogan of "Exploring the Road of National Style", and began to build the national style of Chinese animation, "The General of Pride", "The Big Miscellaneous Temple", the paper-cut animation "Pig Eight Rings Eat Watermelon", Ink Animation "Small Looking for Mom, etc. After the efforts of a group of old anime artists, the Chinese animation school, Yangwei International, has become one of the most successful types of Chinese film in the world.

But nowadays, Sun Lijun said that Chinese animation has become a "wall-mounted cottage." "Many young people think that as long as it is Chinese painting, it is called Chinese animation. Actually it is not. The aesthetic style is Japanese. The 80s and 90s are grown up in the future, their aesthetic system, unconsciously Sun Lijun said, "I don't know what national aesthetics are. I can't create a beautiful Chinese aesthetic style. It's hard to be respected in the world. It's so indiscriminate. After imitating, the Chinese animation school created by the older generation of Guoman artists is coming to an end."

In 2018, "Fox Demon Little Matchmaker" "Under the One Man", "Douro Continent", "Full-time Master Special" and so on, a large wave of national broadcasts, as Sun Lijun said, its aesthetic style is "Japanese." Sun Lijun said that Japanese anime entered China in the 1980s and has cultivated a large number of consumers for more than 30 years. Sun Lijun said that animation will affect the growth of generation after generation. Many Chinese youths now speak Japanese, and many of them are Japanese anime studies.

“If you present anime works without unique aesthetics and national charm to children, it is very difficult to change the aesthetic style when they grow up. Animation is an auxiliary for children, how does Chinese traditional culture inherit and develop? China Anime is duty-bound and does its best. To be a national anime, it will not be so good in a short time, but we must go through the pains. If we imitate it, we can only become a cottage."

In the past 20 years, Chinese colleges and universities have trained hundreds of thousands of animation practitioners, but Sun Lijun is very skeptical about the quality of teaching. He said: "Several colleges and universities can offer courses such as Chinese animation history? Several teachers have read "Nine-color Deer" and "Little Mother to Find Mom". I am willing and able to talk about this class. I have no respect for my own animation. Blood, their own cultural genes, this is worthy of reflection in colleges and universities. In this environment, Sun Lijun said that it is of course impossible to shoot such works as "The Big Miscellaneous Temple".

The only commercial theater with "original sin"

For the current domestic cinema system, Sun Lijun also raised criticism and thinking. He said that the domestic cinema line has developed rudely. "Following the country's urbanization process and the development of commercial real estate, the cinema is expanding rapidly. Our cinemas are built in luxurious commercial centers. Due to the high rents, such cinemas are bound to pursue the most interests. In fact, the film is only a box office. "So, the consequences are obvious - the cinema is always the best blockbuster in commercials. Sun Lijun himself is also an animated film director. He revealed that he once directed a national-style animated film and hopes to enter the theater. "But the other party told me that I will not have a film in the film, unless I Spending huge sums of money to declare." Sun Lijun believes that this phenomenon is deformed. In France, there are not only art theaters, but also children's science and education colleges. "It is unfair to use the box office theory to decide the film."

The production cycle of an animated big film usually takes 3 to 4 years or even longer. "But now investors often want to invest in the same year and work in the same year. This kind of impetuous mentality is also the reason why Chinese animation movies are difficult to produce. One." Sun Lijun said, "To build a cultural power, we need an animated film with temperature and quality." At the same time, Sun Lijun also stressed that animated films can't avoid the children's main audience, and can't be adultized. "Excellent anime is old and young." Sexual, Miyazaki's animated adults like to watch, and children love to watch. In the current situation, cinema animation movies, family fun is definitely the main force."