How much commercial hardware can Android use? "Shangmi Technology" Iterative Version 2.0 cuts more scenes

"Shangmi Technology" is to apply Android system to commercial hardware, such as cash register, handheld ordering machine, etc.

Taking the cash register as an example, most of the cash registers on the market used Windows system before. The advantage is that it is similar to the PC operation mode and easy to get started. However, the remote upgrade of the LAN-based independent device based on the PC architecture is very complicated. Later, the cash register based on the Android version appeared. The advantages are high stability, low development difficulty, and strong scalability. However, replacing the original system of the merchant is not an overnight matter, so the Android cash register system is still in the process of popularization.

This logic is like a smart phone replacing a traditional mobile phone, and an Android-based smart TV instead of a traditional TV ... And Sunmi cuts in from the cash register system to find more hardware that can be Androidized.

Take this 2.0 series product release, one is to upgrade the original product functions, and the other, Sunmi has tapped into new hardware scenarios, such as the Android version of electronic scales, the Android version of the logistics handheld terminal.

In terms of product presentation, Sunmi self-developed the underlying hardware (produced by the foundry) + modified Android system. In addition, Sunmi is also equipped with a commercial app store in the system, and merchants can choose upper-layer applications by themselves. Equivalently, Sunmi started the application distribution. Correspondingly, the revenue structure is also composed of two parts, currently mainly from hardware profits, and a small part from the distribution of software distribution.

It is reported that Sunmi has served more than 6,000 enterprises in nearly 100 subdivided industries, with more than 1 million users. There are large, medium and small scales, large ones include Yonghui, Suning, etc., small ones include Shaxian snacks, etc.

It is worth mentioning that Sunmi is still expanding overseas markets and has sold to 85 countries across the country, with a 1: 1 domestic and international shipment ratio. In terms of expansion, Sunmi will choose countries that are more affected by mobile payment.

Several logical points behind this matter:

1. From the trend, many Windows hardware is replaced by the Android system, and Sunmi is betting on this wave of change. In the Windows era, the cash register is usually replaced every 3 years, Android frequency will increase.

2. Being an offline merchant requires a strong channel push capability. Lin Zhe, founder and CEO of Sunmi, founded a company called "Kawada" in 1996. It belongs to China's first-generation civilian POS machine manufacturer and has a long time offline accumulation. Now that Kawada has been acquired by Sunmi, it continues to launch windows cash register products to supplement that part of the market that does not want to replace Android.

3. From the perspective of competition, the To B market will not be as big as To C, and no matter how poor the cash register is, there will be an audience. And, just as mobile phones and smart TVs are getting cheaper, the overall profit of hardware is becoming thinner. If you rely on sophisticated hardware to hit the market, the growth logic is not necessarily very sexy.

First, Sunmi uses OEMs in the supply chain of Xiaomi. Even if the hardware sales price is not high, it can be profitable. Furthermore, Sunmi is investing in ecological construction, hoping to provide one-stop services for merchants. Lin Zhe plans to increase the proportion of software revenue in the future. This can make up for the one-time charge of hardware and generate continuous profits.