Micro-business O2O application on-line micro POS spy photos exposure

The rumored "micro-POS" has been a hot topic in the near future. The O2O industry is applauded, and said that the media value of WeChat public account and WeChat payment have finally achieved a perfect closed loop... and with the exposure of "micro-POS" spy photos, about The "micro-POS" business has finally come to the forefront. Currently on WeChat, there is already a service number for "Micro POS". The certification data shows that "the account service is provided by Tencent's Gao Peng." The project was confirmed by Tencent's Gao Peng.

Gao Peng.com was the first to access WeChat payment. As early as last August when WeChat 5.0 was launched, the micro-group purchase public account supported WeChat payment. Recently launched WeChat shopping game "speed second purchase", with micro-group purchase of millions of fans, the first day of public beta is 20,000, which also proves that relying on WeChat public account system and fan groups can create huge e-commerce value .

According to internal staff, “Micro POS” is actually an important product to solve the payment closed loop in the micro-business O2O industry application solution, thus helping the merchants to completely realize the WeChat closed loop of O2O in various industries. The reporter landed on shanghu.qq.com and found that the micro-merchant has quietly launched, but there is no entry and promotion. It is expected to be officially launched at the end of this month or early next month.

Judging from the overall introduction of micro-businesses, the micro-business is positioned to provide WeChat-based O2O mobile application solutions, and the providers are provided by many third parties in the industry. Other products of the same type, which focus on the application of WeChat, rather than marketing, the core is to establish an online experience in the offline process. Third-party developers can develop industry applications based on open interfaces on micro-businesses, and develop in-depth for different needs of various industries. The first batch of developers that have been connected to it, such as: Le-sale, which has been committed to the system of food and beverage system, has more than 7,500 restaurants in the country. The main application functions include online order (takeaway). Online reservation, online payment, online product browsing, member center; domestic automobile consumption information integration service platform - how many cars, serving the national automobile 4S shop cumulatively more than 160, its main application function panels include model display, scheduled driving, preferential information, After-sales service, panoramic car viewing, etc.; the leader of the platform-based APP case service - Dao Youdao, nearly 11,000 national service companies. Focus on brand enterprise mobile e-commerce solutions; focus on O2O e-commerce application scenarios - Silk Road Longteng, including e-commerce customer service seat CRM, store promotion support system, multi-store channel distribution system. It has integrated and served nearly 3,000 women's life businesses, more than 2 million female members, and focused on women's brand e-commerce services. The introduction of vertical industry developers has added a lot to the micro-merchant's professionalism in industry solutions. The launch of the micro-merchant is also proposed by Tencent in the current Tencent: "Through the public number system, the basic e-commerce capability is given to the majority of businesses (including O2O merchants), and the new mobile e-commerce ecosystem is built." And together.

[Case A]

As the core function of O2O mobile application solution in micro-merchant, “micro-POS” is mainly for local merchants with O2O demand. The main step of using POS machine is that the system consists of waiter hardware + WeChat payment, and the merchant passes the waiter. After entering the amount, a QR code is automatically generated. Consumers use WeChat to scan the code, enter the WeChat payment page, and automatically complete the payment after entering the password on their mobile phone. The micro-merchant project team started the development and production of the equipment as early as last October. From the current internal spy photos, the device has advanced functions such as NFC interface in addition to QR code scanning WeChat payment, but its specific function list has not been completely disclosed. From the appearance point of view, the device has built-in multiple hardware interfaces, and it can print the consumption certificate with a dedicated ticket printer. In addition to helping merchants to receive the WeChat payment function through their own public accounts, the device can also help merchants to issue membership cards, coupons, stored value cards, and group purchase coupons based on their WeChat public accounts. The device will be available soon as early as next month.

[Case B]

In the group purchase, the micro-business will help the merchants to get through the public account to the PC group purchase and micro-group purchase, and also help the merchant to synchronize the online group purchase to their public account according to the open interface of the group purchase website; As for whether it will be open to the public library system of the public comment, it is still unknown.
According to the analysis, third-party industry developers can improve the customer experience and payment closure of their WeChat public accounts through the use of standardized products, services and back-ends such as “micro-POS”. The sales channel guarantees the contact coverage with offline merchants, and can focus more on the intensive cultivation of vertical industry applications. Thereby achieving a win-win cooperation between micro-merchants and third-party developers.

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