L`Occitane, a French manufacturer of beauty and household products, is positioning itself as “a product based on natural ingredients that gives users a complete sensory experience.†When it introduced a new product line made from the leaves of a plant with aroma of lemon, Mei Sakura, it chose a package with a rural feel. The new product line, Verbena Harvest, includes several exfoliating scrub salts, hand creams and emollients, cologne, and candles. It uses Kraftak's original folding cartons from MeadWestvaco to create an organic, earthy look and texture. “Because people have the habit of collecting juvenile baby girl's leaves with a jute basket, we hope to find a kind of cardboard that can evoke people’s memories of jute,†said Mr. Pascale Baussan, innovation director of L`Occitane. Depending on the product, this cardboard box converted by Cartonnages is used in many basic weight packages and it also includes Braille labels that can be used in a wider range of consumer groups.
Source: Packaging Digest China